Before the advent of the modern means of mass communication, the human societies evolved and developed in almost exclusive environment with limited interaction with the other societies. However, with the rapid development of the means of mass communication, especially the electronic media, a new kind of interaction has started taking place amongst the societies passing through different phases of evolutionary process. Recently, the technological advancement has ushered into an era of satellite television beaming all over the world. The setting and the message content of most of the programs are considerably different from the present state of socio-cultural conditions of a traditional society like that of Pakistan. But, despite of these facts, the satellite television has been greeted with greatest enthusiasm in the country including its rural areas. The present study discusses the role of satellite television in bringing social change in Pakistan through a case study of rural Sindh. It gives an introduction to Sindh's rich historical and cultural background; the evolution of satellite television in Pakistan; an overview of theories relating to television and social change; qualitative and quantitative methodology adopted for the present study; and attempts to evaluate the changes taking place in the society.