The Marketing Manager's Yearbook 1994
Author | : Karen Lever |
Publisher | : |
Total Pages | : |
Release | : 1994 |
Genre | : |
ISBN | : |
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Author | : Karen Lever |
Publisher | : |
Total Pages | : |
Release | : 1994 |
Genre | : |
ISBN | : |
Author | : Kiefer Lee |
Publisher | : Oxford University Press |
Total Pages | : 605 |
Release | : 2012-03-29 |
Genre | : Business & Economics |
ISBN | : 0199609705 |
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 1991 |
Genre | : Marketing |
ISBN | : 9780906247358 |
Author | : |
Publisher | : |
Total Pages | : |
Release | : 1999 |
Genre | : Marketing |
ISBN | : |
Author | : Vassilis Papadakis |
Publisher | : Springer Science & Business Media |
Total Pages | : 315 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 1461561957 |
Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making, with chapters prepared by leading strategy researchers. The editors also present implications for current application and proposed directions for future research.
Author | : Chartered Institute of Marketing |
Publisher | : |
Total Pages | : 1198 |
Release | : 1996 |
Genre | : Marketing |
ISBN | : 9780906247648 |
Author | : James W. Cortada |
Publisher | : McGraw-Hill Companies |
Total Pages | : 838 |
Release | : 1994-12 |
Genre | : Business & Economics |
ISBN | : 9780070240469 |
Author | : Chartered Institute of Marketing, Maidenhead (GB) |
Publisher | : |
Total Pages | : 933 |
Release | : 1993 |
Genre | : |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1414 |
Release | : 1994 |
Genre | : Broadcasting |
ISBN | : |
Author | : Chris Brewster |
Publisher | : Routledge |
Total Pages | : 498 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 0750647175 |
The essential book for developing and learning about European HR practice.