Global Marketing Management

Global Marketing Management
Author: Kiefer Lee
Publisher: Oxford University Press
Total Pages: 605
Release: 2012-03-29
Genre: Business & Economics
ISBN: 0199609705

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'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

Marketing Manager's Yearbook

Marketing Manager's Yearbook
Author:
Publisher:
Total Pages:
Release: 1991
Genre: Marketing
ISBN: 9780906247358

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Strategic Decisions

Strategic Decisions
Author: Vassilis Papadakis
Publisher: Springer Science & Business Media
Total Pages: 315
Release: 2012-12-06
Genre: Business & Economics
ISBN: 1461561957

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Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making, with chapters prepared by leading strategy researchers. The editors also present implications for current application and proposed directions for future research.

The Marketing Manager's Yearbook 1996

The Marketing Manager's Yearbook 1996
Author: Chartered Institute of Marketing
Publisher:
Total Pages: 1198
Release: 1996
Genre: Marketing
ISBN: 9780906247648

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Quality Yearbook 1995

Quality Yearbook 1995
Author: James W. Cortada
Publisher: McGraw-Hill Companies
Total Pages: 838
Release: 1994-12
Genre: Business & Economics
ISBN: 9780070240469

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The Marketing Manager's Yearbook

The Marketing Manager's Yearbook
Author: Chartered Institute of Marketing, Maidenhead (GB)
Publisher:
Total Pages: 933
Release: 1993
Genre:
ISBN:

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Human Resource Management in Europe

Human Resource Management in Europe
Author: Chris Brewster
Publisher: Routledge
Total Pages: 498
Release: 2004
Genre: Business & Economics
ISBN: 0750647175

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The essential book for developing and learning about European HR practice.