The genesis of The Magic Dance comes from a video narrated by Derek Sivers, author, and founder of CD Baby. In the shaky, sometimes out-of-focus video, a lone man is dancing wildly all by himself in the midst of an audience during a live outdoor concert. We never see or hear the band playing, but we do see how that one man and his magic dance manages to convert his first fellow audience member (the first follower) into an equally enthusiastic dancer - then another, and another. Within minutes he is surrounded by throngs of other wild and crazy dancers. We have the same power to attract followers. Just as importantly, we have the power to become first followers. When our vision and judgment come together at the right moment, with the right intention, we can ignite great ideas. We can create radical change. The Magic Dance shows you how to spark a great idea. Create a new movement, or follow it - and change the world.