The Leo Burnett Book of Advertising
Author | : Simon Broadbent |
Publisher | : Vintage |
Total Pages | : 216 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Simon Broadbent |
Publisher | : Vintage |
Total Pages | : 216 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : Leo Burnett Company |
Publisher | : Triumph Books (IL) |
Total Pages | : 528 |
Release | : 1994 |
Genre | : Advertising |
ISBN | : |
Author | : Tom Bernardin |
Publisher | : powerHouse Books |
Total Pages | : 244 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 1576875490 |
Leo Burnett is one of the world's most successful advertising agencies, responsible for countless enduring ideas and creative campaigns. HumanKind provides a glimpse of the moment of germination within the inner sanctum of the advertising industry's most creative shop through interviews, conversations, transcripts and images. Aimed at advertisers, marketing experts, artists, designers, PR firms and anyone else interested in reaching out to others and conveying a message, HumanKind provides readers with a chance to get insider advice and strategy first-hand.
Author | : Leo Burnett |
Publisher | : |
Total Pages | : 380 |
Release | : 1961 |
Genre | : Advertising |
ISBN | : |
Author | : Denis Higgins |
Publisher | : McGraw Hill Professional |
Total Pages | : 125 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780071410939 |
A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
Author | : John McDonough |
Publisher | : Routledge |
Total Pages | : 1754 |
Release | : 2015-06-18 |
Genre | : Business & Economics |
ISBN | : 1135949069 |
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author | : Thomas Kemeny |
Publisher | : Simon and Schuster |
Total Pages | : 180 |
Release | : 2019-11-26 |
Genre | : Business & Economics |
ISBN | : 1576879607 |
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Author | : Mark Tungate |
Publisher | : Kogan Page Publishers |
Total Pages | : 316 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780749448370 |
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author | : Grace Avellana Villamora |
Publisher | : Information Today, Inc. |
Total Pages | : 260 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780910965637 |
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
Author | : Jeff Rosenblum |
Publisher | : powerHouse Books |
Total Pages | : 128 |
Release | : 2017-11-14 |
Genre | : Business & Economics |
ISBN | : 157687883X |
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.