The Law of Advertising
Author | : George Eric Rosden |
Publisher | : |
Total Pages | : |
Release | : 1973 |
Genre | : Advertising laws |
ISBN | : |
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Author | : George Eric Rosden |
Publisher | : |
Total Pages | : |
Release | : 1973 |
Genre | : Advertising laws |
ISBN | : |
Author | : Richard Lindsay |
Publisher | : Kogan Page Publishers |
Total Pages | : 416 |
Release | : 2016-09-03 |
Genre | : Law |
ISBN | : 0749472901 |
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
Author | : David H. Bernstein |
Publisher | : Law Journal Seminars Press |
Total Pages | : |
Release | : 2017-10-28 |
Genre | : Law |
ISBN | : 9781588521729 |
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Author | : Aspatore Books |
Publisher | : |
Total Pages | : 84 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
The Laws Behind Advertising is an authoritative, insider's perspective on the complex issues companies face when preparing and launching an advertising campaign. Featuring department heads, group chairs, and leading partners representing some of the nation's top firms, this book provides a broad yet comprehensive overview of the laws and regulations governing advertising communications, promotions, trademarks, and comparative ads, and more. From understanding the CAN SPAM act and FTC regulations, to running a sweep-stakes, these authors explain advertising law from start to finish. The different niches presented and the breadth of perspectives represented by these outstanding authors enable readers to get inside some of the legal minds of today, as experts offer up their thoughts for creating strong, legally defensible ad campaigns.
Author | : Dean K. Fueroghne |
Publisher | : Rowman & Littlefield |
Total Pages | : 398 |
Release | : 2017-03-01 |
Genre | : Business & Economics |
ISBN | : 1442244895 |
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Author | : Lee Wilson |
Publisher | : |
Total Pages | : 286 |
Release | : 2000 |
Genre | : Advertising laws |
ISBN | : |
This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
Author | : Carmen Maye |
Publisher | : Routledge |
Total Pages | : 481 |
Release | : 2010-10-04 |
Genre | : Business & Economics |
ISBN | : 1136930345 |
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Author | : United States. Federal Trade Commission. Bureau of Consumer Protection |
Publisher | : |
Total Pages | : 32 |
Release | : 1998 |
Genre | : Advertising |
ISBN | : |
Author | : Brenda L. Pritchard |
Publisher | : |
Total Pages | : 540 |
Release | : 2012 |
Genre | : Advertising laws |
ISBN | : 9780433472131 |
Author | : |
Publisher | : |
Total Pages | : 62 |
Release | : 2004 |
Genre | : Electronic government information |
ISBN | : |