The Instigatory Theory of NGO Communication
Author | : Evandro Oliveira |
Publisher | : Springer |
Total Pages | : 262 |
Release | : 2019-05-31 |
Genre | : Language Arts & Disciplines |
ISBN | : 3658268581 |
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By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.