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| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 130 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908197 |
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 140 |
| Release | : 1998 |
| Genre | : Reference |
| ISBN | : 9780761908210 |
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 124 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908180 |
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Family & Relationships |
| ISBN | : 9780761908173 |
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
| Author | : Richard A. Krueger |
| Publisher | : SAGE Publications |
| Total Pages | : 161 |
| Release | : 1997-07-24 |
| Genre | : Social Science |
| ISBN | : 1506339174 |
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 238 |
| Release | : 2000-04-26 |
| Genre | : Medical |
| ISBN | : 9780761920717 |
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 126 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908203 |
Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 120 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 0761908188 |
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
| Author | : Michael Bloor |
| Publisher | : SAGE |
| Total Pages | : 126 |
| Release | : 2001-03-08 |
| Genre | : Social Science |
| ISBN | : 9780761957430 |
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
| Author | : David L. Morgan |
| Publisher | : SAGE Publications, Incorporated |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761908173 |
David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.
