The Direct Marketing Cookbook

The Direct Marketing Cookbook
Author: Daniel J. Polito
Publisher: iUniverse
Total Pages: 289
Release: 2004
Genre: Business & Economics
ISBN: 0595317871
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There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry. The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times. It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.

The Direct Marketing Cookbook

The Direct Marketing Cookbook
Author: Daniel J Polito
Publisher: iUniverse
Total Pages:
Release: 2004-07-12
Genre:
ISBN: 9780595765980
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There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With "The Direct Marketing Cookbook" you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry. "The Direct Marketing Cookbook" teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times. It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; "The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers" will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.

Response

Response
Author: Lois K. Geller
Publisher: Oxford University Press, USA
Total Pages: 384
Release: 2002
Genre: Business & Economics
ISBN: 0195158695
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This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.

Profitable Direct Marketing

Profitable Direct Marketing
Author: Jim Kobs
Publisher: McGraw-Hill Companies
Total Pages: 420
Release: 1992
Genre: Business & Economics
ISBN:
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Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook

Business to Business Direct Marketing

Business to Business Direct Marketing
Author: Robert W. Bly
Publisher: McGraw Hill Professional
Total Pages: 424
Release: 1998
Genre: Business & Economics
ISBN: 9780844232430
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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

The Complete Idiot's Guide to Direct Marketing

The Complete Idiot's Guide to Direct Marketing
Author: Robert W. Bly
Publisher: Penguin
Total Pages: 394
Release: 2001
Genre: Business & Economics
ISBN: 9780028642109
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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Data Mining Cookbook

Data Mining Cookbook
Author: Olivia Parr Rud
Publisher: John Wiley & Sons
Total Pages: 399
Release: 2001-06-01
Genre: Computers
ISBN: 0471437514
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Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

The Santa Monica Farmers' Market Cookbook

The Santa Monica Farmers' Market Cookbook
Author: Amelia Saltsman
Publisher:
Total Pages: 228
Release: 2007
Genre: Cooking
ISBN:
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"A regional market with national presence, the Santa Monica Farmers' Market has long inspired both renowned chefs and home cooks. One of the oldest and largest markets in the state (with 20,000 customers weekly), it stands at the forefront of a national trend toward cooking with local and seasonal ingredients. For more than twenty years, Amelia Saltsman has shopped its stands, talked with its farmers, and cooked its magnificent produce for family and friends. The result is The Santa Monica Farmers' Market Cookbook, a celebration of the market's excellence and its hardworking farmers. What's the difference between white and green zucchini? What are amaranth, sapote, and ramps? With Amelia as your guide, you'll learn the answers to these questions and more. In these pages, you'll find advice on how to select and store produce, stories about farmers and their crops, chef and farmer cooking tips, and more than 100 of Amelia's simple, tempting recipes"--Publisher description

Direct Marketing

Direct Marketing
Author: Edward L. Nash
Publisher: McGraw-Hill Companies
Total Pages: 518
Release: 1995
Genre: Business & Economics
ISBN: 9780070460324
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This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results. You'll discover new analytical methods for forecasting and list selection, as well as expert guidance on using and budgeting for DM as part of an overall advertising mix. Direct marketing has earned its place in the forefront of advertising and distribution. Use it and grow with it! All the guidance you need is here in Direct Marketing. To reap the full profit potential of direct marketing, advertisers must keep on top of the latest changes in this fast-moving field without losing sight of the basics. Ed Nash's classic Direct Marketing shows how to do it all, do it well, and do it profitably. Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" advertising. DM guru Nash also puts advertisers into the fast lane of the emerging information superhighway with his thorough coverage of computer- and video-based interactive marketing. And if you're considering infomercials, you'll learn all about producing, testing, and fulfilling orders through this specialized media format.

Marketing Cookbook for Translators

Marketing Cookbook for Translators
Author: Tess Whitty
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2014-11-27
Genre: Marketing
ISBN: 9781502507792
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A must-have for high-aiming translatorsTess Whitty's 'Marketing Cookbook For Translators' is a simple and easy to follow guide that ensures any translator reading it will not get lost in the crowd. Whitty, herself a translator, shares over ten years of her experience, where she rose from being just-another-one to a renowned successful translator with a thriving business.The book, written in a friendly "cookbook" manner explores various aspects of marketing like "pantry", the basic assessment of requirements; "appetizers", where she lays stress on the ways to plan marketing; "main course", where the big guns come out: finding clients and winning over them, and retaining the existing ones with the best marketing practices. She even goes a step ahead and suggests the pricing models and effective marketing techniques commonly in use to give the reader a better picture on how marketing works.The book starts by giving an introductory perspective of marketing so that the newbies get an insight of the basic functioning. That way, they are prepared for the subsequent chapters which form the crux.Whitty turns the complex process of marketing which even the professionals find exhaustive into simple steps which are clear and action oriented.Learning from others' experience is a big step towards success. Having this book is strongly recommended whether you are a translator just starting out or an already established one.