The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
Author: Peter Montoya
Publisher: McGraw Hill Professional
Total Pages: 289
Release: 2008-11-02
Genre: Business & Economics
ISBN: 0071641777
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The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

The Brand Called You

The Brand Called You
Author: Peter Montoya
Publisher: Peter Montoya Incorporated
Total Pages: 280
Release: 2003
Genre: Business & Economics
ISBN: 9780967450650
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The essential underpinnings of successful personal brand and techniques for specializing, positioning, and getting through to a specific audience.

Brand Now

Brand Now
Author: Nick Westergaard
Publisher: AMACOM
Total Pages: 240
Release: 2018-05-08
Genre: Business & Economics
ISBN: 0814439233
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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

How to Grow Your Personal Brand

How to Grow Your Personal Brand
Author: Solv Mkt
Publisher: Independently Published
Total Pages: 0
Release: 2024-07-11
Genre: Business & Economics
ISBN:
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Do You Want to Rise Above the Noise and Shine Online? In a crowded digital world, building a powerful personal brand is no longer optional. It's the key to unlocking opportunity, attracting clients, and becoming a recognized leader in your field. "How to Grow Your Personal Brand: Stand Out in a Crowded Market" is your comprehensive guide to crafting a brand that gets noticed and remembered. This book equips you with the essential tools and strategies to: Develop a clear and magnetic brand identity. (Who are you, and why should people care?) Craft a compelling message that resonates with your ideal audience. (What makes you unique, and how can you help them?) Master the art of storytelling to connect with your audience on an emotional level. (Make them laugh, cry, or think - but most importantly, remember you!) Navigate crisis situations with grace and protect your reputation. (Because even the best brands face challenges!) Set SMART goals and develop a winning action plan to achieve them. (No more spinning your wheels - this book will get you focused and moving forward!) Leverage the power of relationships to amplify your reach and impact. (Collaboration is key! Learn how to build a network of brand advocates and collaborators.) Monetize your brand and turn your expertise into a thriving business. (Because let's face it, passion needs to pay the bills!) Stay ahead of the curve with insights into emerging trends and technologies. (The future of personal branding is here - and this book will help you embrace it!) Packed with actionable advice, inspiring stories, and practical exercises, "How to Grow Your Personal Brand" is your roadmap to personal branding success. Are you ready to take your brand to the next level? Order your copy today!

The Problem with Penguins

The Problem with Penguins
Author: Bill Bishop
Publisher: iUniverse
Total Pages: 198
Release: 2010-03
Genre: Business & Economics
ISBN: 1450212042
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Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!

You Are The Brand

You Are The Brand
Author: Mike Kim
Publisher: Morgan James Publishing
Total Pages: 187
Release: 2021-06-08
Genre: Business & Economics
ISBN: 1631953486
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An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.

One Million Dollar Brand

One Million Dollar Brand
Author: Roy H Jones
Publisher: Independently Published
Total Pages: 0
Release: 2024-03-10
Genre: Business & Economics
ISBN:
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In the fast-paced world of entrepreneurship, building a million-dollar brand from the ground up is not only a pipe dream but a real objective that needs to be accomplished. In "One Million Dollar Brand," follow professional ideas and useful tactics to take you on an exciting adventure through the complex world of branding and business development. This book is your all-inclusive road map, providing a plethora of information and doable actions to turn your idea into a prosperous reality, from the first flicker of inspiration to the pinnacle of achievement. Learn how to use storytelling to create emotional connections with your audience, develop a brand identity that is captivating, and become an expert in brand positioning to make your business stand out in a crowded market. "One Million Dollar Brand" gives you the skills and self-assurance you need to skillfully handle the challenges of brand building through engrossing case studies, conversations with professionals in the field, and practical exercises. To take your brand to new heights, discover how to capitalize on digital marketing channels, foster brand loyalty, and adjust to the always shifting dynamics of the market. Regardless of your level of experience, "One Million Dollar Brand" gives you the tools to discover the strategies for creating a million-dollar brand from the ground up. Build a brand that leaves a lasting impression on customers by embracing the trip, seizing the opportunity, and setting out on a transforming route.

Branding: The Fast & Easy Way To Create a Successful Brand That Connects, Sells & Stands Out From The Crowd

Branding: The Fast & Easy Way To Create a Successful Brand That Connects, Sells & Stands Out From The Crowd
Author: Thomas Swain
Publisher: Thomas Swain
Total Pages:
Release:
Genre: Business & Economics
ISBN:
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They cheated… Have you ever thought about why no gives a s**t about your business or why you keep losing business to your competitors? Hmm, well imagine going to buy your product. Would you buy it? Does it even stand out? Yeah, probably not, which is why you’ve come here. If your customers don’t remember you, they will simply go to another business. So how do you stop that from happening and instead have tons of hot customers? The Future is Branding! Stop wasting your time and money on advertising. It is no longer enough. Nowadays the brand is what sells. And if you don’t want to be a loser you’ll need a decent brand to set you apart from the crowd. Now I’m sure you’ve seen tons of articles, books and videos about branding. Blah, blah, blah, just a bunch of hype and more confusion lol. However inside this book you will find practical and clear insights with no fluff or filler. Whether you are starting out or you have an existing brand that needs to shake things up you’re going to find value here. At the end you will have a brand that stands out with tons of happy customers. BUT YOU WILL NEED TO WORK ON IT! Now if you don’t brand properly then no one will ever know you, you will lose time, money and yeah your brand will just disappear down the toilet. Don’t let that happen! Read this book

Launching & Building a Brand For Dummies

Launching & Building a Brand For Dummies
Author: Amy Will
Publisher: John Wiley & Sons
Total Pages: 391
Release: 2022-01-06
Genre: Business & Economics
ISBN: 1119748038
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Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Dataclysm

Dataclysm
Author: Christian Rudder
Publisher: Crown
Total Pages: 226
Release: 2014-09-09
Genre: Social Science
ISBN: 0385347383
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A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.