The Basics of Media Writing

The Basics of Media Writing
Author: Scott A. Kuehn
Publisher: CQ Press
Total Pages: 505
Release: 2016-12-08
Genre: Language Arts & Disciplines
ISBN: 1506308112

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The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Basic Media Writing

Basic Media Writing
Author: Melvin Mencher
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Total Pages: 532
Release: 1999
Genre: Language Arts & Disciplines
ISBN: 9780697353689

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The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.

Media Studies: The Basics

Media Studies: The Basics
Author: Julian McDougall
Publisher: Routledge
Total Pages: 226
Release: 2012-05-31
Genre: Social Science
ISBN: 1136315837

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There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.

Writing and Reporting for the Media

Writing and Reporting for the Media
Author: John R. Bender
Publisher: Oxford University Press, USA
Total Pages: 153
Release: 2019
Genre: Journalism
ISBN: 9780190649494

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"To accompany Writing and Reporting for the Media."

The Basics of Media Writing

The Basics of Media Writing
Author: Scott A. Kuehn
Publisher: CQ Press
Total Pages: 569
Release: 2016-12-08
Genre: Language Arts & Disciplines
ISBN: 1506308090

Download The Basics of Media Writing Book in PDF, Epub and Kindle

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Writing for Journalists

Writing for Journalists
Author: Wynford Hicks
Publisher: Psychology Press
Total Pages: 169
Release: 1999
Genre: Journalilsm - Authorship
ISBN: 0415184452

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Contains chapters on writing news; writing features; writing reviews; style and a glossary of terms used by journalists.

Dynamics of Media Writing

Dynamics of Media Writing
Author: Vincent F. Filak
Publisher: SAGE Publications
Total Pages: 305
Release: 2021-07-21
Genre: Business & Economics
ISBN: 154438565X

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Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Dynamics of Writing

Dynamics of Writing
Author: Vincent F. Filak
Publisher: CQ Press
Total Pages: 100
Release: 2017-12-14
Genre: Language Arts & Disciplines
ISBN: 1506347681

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Dynamics of Writing: An Exercise Guide gives you multiple opportunities to practice your writing skills in-class or as take-home assignments. Each chapter focuses on a different aspect of the newswriting process and offers short-answer, multiple-choice, and writing-prompt activities to help you master the concepts and skills presented in Vincent F. Filak’s comprehensive book. Additional exercises built around the unique demands of online newswriting will prepare you to meet the demands of a changing media landscape. Key Features: “Writing Exercises” enable you to recall & demonstrate your understanding of various elements found in each chapter in Dynamics of News Writing and Reporting. “Practice Writing” exercises empower you to apply their knowledge in a safe, in-class environment. “Live-Action Exercises” encourage you to expand their knowledge and experience through out-of-class reporting and writing opportunities.

The Media and Communications Study Skills Student Guide

The Media and Communications Study Skills Student Guide
Author: Doug Specht
Publisher: University of Westminster Press
Total Pages: 184
Release: 2020-11-25
Genre: Education
ISBN: 1912656574

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All the tips, ideas and advice given to, and requested by, MA students in Media and Communications, are brought together in an easy-to-use accessible guide to help students study most effectively. Based upon many years of teaching study skills and hundreds of lecture slides and handouts this introduction covers a range of general and generic skills that the author relates specifically towards media and communications studies. As well as the mechanics of writing and presentations, the book also shows how students can work on and engage with the critical and contemplative elements of their degrees whilst retaining motivation and refining timekeeping skills. Of course the nuts and bolts of reading, writing, listening, seminars and the dreaded dissertation and essays are covered too. In addition advice on referencing, citation and academic style is offered for those with concerns over English grammar and expression. Aimed primarily at postgraduate students, there is significant crossover with undergraduate work, so this book will also prove of use to upper level undergraduate readers whether using English as a first or second language.