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| Author | : Tom Funk |
| Publisher | : Praeger |
| Total Pages | : 0 |
| Release | : 2011-02-02 |
| Genre | : Business & Economics |
| ISBN | : 0313386269 |
Explains how to build a successful online community for a business's products, services, and brand using social media outlets, covering such topics as the types of websites available, pitfalls to avoid, and future trends in social media.
| Author | : Michael Brito |
| Publisher | : Pearson Education |
| Total Pages | : 339 |
| Release | : 2011-07-07 |
| Genre | : Business & Economics |
| ISBN | : 0132731363 |
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”
| Author | : Tom Funk |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 276 |
| Release | : 2011-02-02 |
| Genre | : Computers |
| ISBN | : 0313386277 |
This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.
| Author | : Monica Habersack |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2024-06-06 |
| Genre | : Business & Economics |
| ISBN | : |
The Ultimate Summer Social Media Playbook: Boost Your Business in the Heat of the Season Are you a small business owner looking to elevate your social media presence this summer? Look no further! "The Ultimate Summer Social Media Playbook" is your essential guide to harnessing the power of social media during the hottest season. This comprehensive eBook provides actionable strategies to help you craft engaging, summer-themed content that resonates with your audience and boosts your business. Discover how to leverage trending topics and holidays to keep your posts fresh and relevant. Learn effective hashtag strategies to maximize your reach and visibility. Dive into summer analytics and metrics to understand what works best for your brand. With dedicated chapters on creating compelling visuals, engaging with followers through contests and challenges, and understanding the nuances between organic social media and paid advertising, this playbook covers it all. What You'll Learn: Crafting Summer-Themed Content: Tips and tricks for creating seasonal content that stands out. Leveraging Trending Topics and Holidays: How to tap into current events and holidays to keep your feed lively. Implementing Effective Hashtag Strategies: Maximize your reach with the right hashtags. Analyzing Summer Analytics and Metrics: Measure your success and fine-tune your strategies. Creating Compelling Visuals and Graphics: Design eye-catching visuals that capture attention. Engaging with Followers through Contests and Challenges: Boost engagement with interactive content. Putting It All Together: Your Summer Marketing Campaign: Combine all elements into a cohesive strategy. Understanding Organic Social Media vs. Paid Advertising: Learn when to invest in ads and when to rely on organic reach. Empower your business this summer with "The Ultimate Summer Social Media Playbook." Equip yourself with the knowledge and tools to make your social media efforts shine in the heat of the season. Whether you're a social media novice or a seasoned pro, this guide will provide you with valuable insights and actionable steps to take your business to the next level. Get ready to transform your social media game and watch your business thrive!
| Author | : Amanda Harvey |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2023-10-23 |
| Genre | : |
| ISBN | : |
Discover the ultimate guide to conquering social media for your small business with "The Social Media Playbook: A Step-by-Step Guide for Small Business Owners" by Amanda Harvey, a seasoned expert in the field. In this invaluable e-book, you'll gain insights into the pivotal role of social media for small businesses and learn how to effectively manage your online presence. Dive into the art of crafting compelling social media content and curating engaging posts that resonate with your audience. Amanda shares her expertise on leveraging social media advertising and paid campaigns to boost your brand's visibility and drive results. Uncover the power of data with guidance on social media analytics and reporting, enabling you to fine-tune your strategies for maximum impact. With advanced tips and efficient management techniques, you'll be well-equipped to navigate the dynamic world of social media, bringing your small business the success it deserves. Take charge of your online presence and propel your business to new heights with this comprehensive playbook.
| Author | : Larry Weber |
| Publisher | : John Wiley & Sons |
| Total Pages | : 253 |
| Release | : 2011-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1118016297 |
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
| Author | : Tom Funk |
| Publisher | : Apress |
| Total Pages | : 246 |
| Release | : 2014-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1430244089 |
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.
| Author | : Thomas J. Donohoe |
| Publisher | : Koehler Books |
| Total Pages | : 250 |
| Release | : 2019-11-15 |
| Genre | : Business & Economics |
| ISBN | : 9781633939509 |
The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
| Author | : David L. Rogers |
| Publisher | : Columbia University Press |
| Total Pages | : 267 |
| Release | : 2016-04-05 |
| Genre | : Business & Economics |
| ISBN | : 0231541651 |
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
| Author | : Nigel Harold Sharp |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2023-08-23 |
| Genre | : |
| ISBN | : |
Welcome to the world of social media success! Presenting a special report-'The Entrepreneur's Social Media Playbook'. Written in a language that every entrepreneur will find comfortable, it is your perfect companion guide for ruling the world of likes, shares, and retweets. The digital terrain need not remain a formidable foe or a puzzle anymore. Instead, it is now a playground where you can confidently strategize, execute, and lead. This special report is a rich resource adeptly crafted to guide entrepreneurs in building a strong digital footprint, pivoting towards success by effectively engaging audience and strategically building lasting and impactful online relationships. Understanding the vast social media landscape Identifying and reaching out to your target audience Selecting the suitable platform(s) for your brand Creating engaging and insightful content Building a vibrant and interactive community ...And much more. This report leaves no stone unturned in demystifying the art of successful social media marketing. Authored by seasoned entrepreneur and social media expert Nigel Harold Sharp, the advice is practical, tested, and derived from real-life experiences. "The Entrepreneur's Social Media Playbook" is more than just a guide-it's a revolution waiting to happen in your business strategy. Get ready to influence, engage, and inspire through the undeniable magic of social media marketing.
