Scientific Advertising
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Author | : Claude C. Hopkins |
Publisher | : Positive Club |
Total Pages | : 128 |
Release | : 2002-01-01 |
Genre | : Business & Economics |
ISBN | : |
Download Scientific Advertising Book in PDF, Epub and Kindle
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…
Author | : Claude Hopkins |
Publisher | : McGraw Hill Professional |
Total Pages | : 340 |
Release | : 1998 |
Genre | : Biography & Autobiography |
ISBN | : 9780844231013 |
Download My Life in Advertising and Scientific Advertising Book in PDF, Epub and Kindle
Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.
Author | : Claude C. Hopkins |
Publisher | : Laurus |
Total Pages | : 230 |
Release | : 1917 |
Genre | : Advertising |
ISBN | : |
Download My Life in Advertising Book in PDF, Epub and Kindle
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
Author | : Eugene Schwartz |
Publisher | : |
Total Pages | : |
Release | : 2017-04-15 |
Genre | : |
ISBN | : 9780998503509 |
Download Breakthrough Advertising Book in PDF, Epub and Kindle
Author | : David Ogilvy |
Publisher | : Vintage |
Total Pages | : 613 |
Release | : 2013-09-11 |
Genre | : Social Science |
ISBN | : 0804170053 |
Download Ogilvy on Advertising Book in PDF, Epub and Kindle
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author | : Walter Dill Scott |
Publisher | : |
Total Pages | : 456 |
Release | : 1921 |
Genre | : Advertising |
ISBN | : |
Download The Psychology of Advertising in Theory and Practice Book in PDF, Epub and Kindle
Author | : Jean-Paul Gaudilliere |
Publisher | : Routledge |
Total Pages | : 284 |
Release | : 2015-10-06 |
Genre | : History |
ISBN | : 1317316878 |
Download The Development of Scientific Marketing in the Twentieth Century Book in PDF, Epub and Kindle
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Author | : Victor O. Schwab |
Publisher | : Ravenio Books |
Total Pages | : 303 |
Release | : 2015-10-28 |
Genre | : Business & Economics |
ISBN | : |
Download How to Write a Good Advertisement Book in PDF, Epub and Kindle
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author | : Paul Feldwick |
Publisher | : Troubador Publishing Ltd |
Total Pages | : 208 |
Release | : 2015-02-28 |
Genre | : Business & Economics |
ISBN | : 1784628468 |
Download The Anatomy of Humbug Book in PDF, Epub and Kindle
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Author | : John Caples |
Publisher | : |
Total Pages | : 0 |
Release | : 2024-08-19 |
Genre | : Business & Economics |
ISBN | : |
Download Tested Advertising Methods Book in PDF, Epub and Kindle
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.