Sales and Service for the Wine Professional

Sales and Service for the Wine Professional
Author: Brian K. Julyan
Publisher: Cengage Learning EMEA
Total Pages: 357
Release: 2008
Genre: Business & Economics
ISBN: 9781844807895

Download Sales and Service for the Wine Professional Book in PDF, Epub and Kindle

In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.

Sales and Service for the Wine Professional

Sales and Service for the Wine Professional
Author: Brian K. Julyan
Publisher: Cengage Learning
Total Pages: 0
Release: 2003
Genre: Bartending
ISBN: 9781844800537

Download Sales and Service for the Wine Professional Book in PDF, Epub and Kindle

Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.

How to Launch Your Wine Career

How to Launch Your Wine Career
Author: Liz Thach
Publisher: Board and Bench Publishing
Total Pages: 360
Release: 2009-09-01
Genre: Cooking
ISBN: 1934259063

Download How to Launch Your Wine Career Book in PDF, Epub and Kindle

Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.

Wine Sales and Distribution

Wine Sales and Distribution
Author: Paul Wagner
Publisher: Rowman & Littlefield
Total Pages: 315
Release: 2024-04-02
Genre: Business & Economics
ISBN: 1538185164

Download Wine Sales and Distribution Book in PDF, Epub and Kindle

This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.

Sales and Service for the Wine Professional 3E.

Sales and Service for the Wine Professional 3E.
Author: Brian Julyan
Publisher:
Total Pages: 376
Release: 2008
Genre:
ISBN: 9781408015148

Download Sales and Service for the Wine Professional 3E. Book in PDF, Epub and Kindle

In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospi.

Winning the Professional Services Sale

Winning the Professional Services Sale
Author: Michael W. McLaughlin
Publisher: John Wiley & Sons
Total Pages: 225
Release: 2009-08-06
Genre: Business & Economics
ISBN: 0470522011

Download Winning the Professional Services Sale Book in PDF, Epub and Kindle

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.

Professional Table Service

Professional Table Service
Author: Sylvia Meyer
Publisher: Wiley
Total Pages: 0
Release: 2002-01-22
Genre: Cooking
ISBN: 9780471289265

Download Professional Table Service Book in PDF, Epub and Kindle

Professional Table Service spells out the rules and techniques of table service: pre-opening preparation, proper use of equipment, and the correct ways of serving and communicating with customers.

The Wine, Beer, and Spirits Handbook

The Wine, Beer, and Spirits Handbook
Author: The International Culinary Schools at The Art Institutes
Publisher: John Wiley & Sons
Total Pages: 528
Release: 2009-04-22
Genre: Cooking
ISBN: 0470429933

Download The Wine, Beer, and Spirits Handbook Book in PDF, Epub and Kindle

Master the mysteries of wine. The study of wine and beverages has become integral to hospitality education. The Wine, Beer, and Spirits Handbook demystifies the wine and wine-making process, examining not only the making and flavor profiles of wine, beer, and spirits, but also the business of wine service as practiced by a chef or sommelier. Unique to this book, is the strong emphasis on food and wine pairings, as well as food and beverage interactions. An entire chapter uncovers this broad, often intimidating, topic with detailed information on table wines, sparkling wines, fortified wines, beer and spirits. More importantly, The Handbook explains the responsibilities of a sommelier from both service and managerial perspectives. Readers explore their wine-related duties including: the developing of wine lists, identifying faulty wines, ordering, receiving, and storing wines, conducting inventory control, pricing, product research, cellar management, and the health and legal implications of wine consumption. A comprehensive, one-stop resource to the character and best use of beverages, The Wine, Beer, and Spirits Handbook will help every student, chef, sommelier and wine enthusiast confidently master the mysteries of wine and other beverages.

Wine Marketing

Wine Marketing
Author: Colin Michael Hall
Publisher: Routledge
Total Pages: 378
Release: 2008
Genre: Business & Economics
ISBN: 0750654201

Download Wine Marketing Book in PDF, Epub and Kindle

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.