Romancing the Customer
Author | : Paul Temporal |
Publisher | : |
Total Pages | : 0 |
Release | : 2001 |
Genre | : |
ISBN | : |
Download Romancing the Customer Book in PDF, Epub and Kindle
Download Romancing The Customer full books in PDF, epub, and Kindle. Read online free Romancing The Customer ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Paul Temporal |
Publisher | : |
Total Pages | : 0 |
Release | : 2001 |
Genre | : |
ISBN | : |
Author | : Don Williams |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 112 |
Release | : 2018-08-24 |
Genre | : |
ISBN | : 9781725734432 |
Do you want to passionately attract, retain, and win-back loyal customers for unbelievable profitability? Don Williams, CEO, is your guide to quickly and easily elevate your customer service to provide an experience so positive that customers return again and again to do business with you. In this practical, interactive handbook, learn the secrets to lower cost acquisitions, higher conversions, and increased customer life cycles. Add the Wow! factor to your customer service and your clients will recommend your company to others. The Wow! is in the how, and Don Williams shares insights from his 30-year history working with successful Fortune 500 clients. Make romancing your customer a priority and a lifestyle and you'll attract the right clients, keep them longer, and do significantly more business.
Author | : Tim Halloran |
Publisher | : John Wiley & Sons |
Total Pages | : 272 |
Release | : 2014-01-07 |
Genre | : Business & Economics |
ISBN | : 1118611284 |
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Author | : Paul Temporal |
Publisher | : Wiley |
Total Pages | : 0 |
Release | : 2001-06-05 |
Genre | : Business & Economics |
ISBN | : 9780471846154 |
Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.
Author | : Tessa Bailey |
Publisher | : Forever |
Total Pages | : 257 |
Release | : 2016-09-06 |
Genre | : Fiction |
ISBN | : 1455594148 |
A buttoned-up businessman and a gorgeous wild-child . . . what happens when opposites definitely attract? By day, Aaron Clarkson suits up, shakes hands, and acts the perfect gentleman. And at night, behind bedroom doors, the tie comes off and the real Aaron comes out to play. But he knows that if he wants to work for the country’s most powerful senator, he’ll have to keep his eye on the prize. That’s easier said than done, though, when he meets the senator’s daughter. She’s wild, gorgeous, and 100 percent trouble. Grace Pendleton is the black sheep of her family. Yet while Aaron's presence reminds her of a past she’d rather forget, something in his eyes keeps drawing her in. Maybe it’s the way his voice turns her molten. Or maybe it’s because deep down inside, the ultra-smooth, polished Aaron Clarkson might be more than even Grace can handle.
Author | : Debra White Smith |
Publisher | : Harvest House Publishers |
Total Pages | : 242 |
Release | : 2005-01-01 |
Genre | : Family & Relationships |
ISBN | : 0736913017 |
Debra White Smith, author of "Romancing Your Husband" (more than 75,000 copies sold), and her husband, Daniel, show husbands how to make their marriages sparkle! Exploring how to woo their wives and turn their marriages into ardent romances, men will discover that-- helping with housework without being asked is as romantic as bringing her flowers "little gestures" create a loving atmosphere tender words and gentle hugs without sexual overtures are vital letting her know she's more important than everything makes her feel special talking and sharing are crucial to a lively relationship "Romancing Your Wife "helps husbands and wives realize their marriages can be more dynamic, more passionate, and more intimate than they thought possible!
Author | : J.N Halm |
Publisher | : AuthorHouse |
Total Pages | : 135 |
Release | : 2014-05-08 |
Genre | : Business & Economics |
ISBN | : 1491896795 |
CUSTOMER ROMANCE A New Feel of Customer Service Is about creating love not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a romantic relationship not in a mere transaction.
Author | : J. N. HALM |
Publisher | : Author House |
Total Pages | : 135 |
Release | : 2014-05-08 |
Genre | : Business & Economics |
ISBN | : 1491896787 |
CUSTOMER ROMANCE "A New Feel of Customer Service" Is about creating love - not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a "romantic" relationship not in a mere transaction.
Author | : Judy Julin |
Publisher | : |
Total Pages | : 0 |
Release | : 2007-11 |
Genre | : Self-actualization (Psychology) |
ISBN | : 9781844091294 |
Weaves together the author's personal story of having a dream, of making a difference in the world, with the spiritual principles she learned from meeting and working with Deepak Chopra to pioneer a new spiritually based learning/enrichment centre for children and families. This book is really the story of how she got to where she is today.
Author | : Peter Applebaum |
Publisher | : |
Total Pages | : |
Release | : 2012-12-30 |
Genre | : |
ISBN | : 9780987097439 |