Readings in Mass Communication
Author | : Michael C. Emery |
Publisher | : WCB/McGraw-Hill |
Total Pages | : 558 |
Release | : 1980 |
Genre | : Language Arts & Disciplines |
ISBN | : |
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Author | : Michael C. Emery |
Publisher | : WCB/McGraw-Hill |
Total Pages | : 558 |
Release | : 1980 |
Genre | : Language Arts & Disciplines |
ISBN | : |
Author | : Kimberly K. Massey |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 412 |
Release | : 2002 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780767424769 |
This reader is designed to supplement any core textbook in Introduction to Mass Communication. The goal of the reader is to help students think more critically about the media. By drawing from a wide variety of sources and political and cultural viewpoints, this collection is predicated on the fact that students learn about the media mainly through the media--by reading or hearing about media in media publications or broadcasts. These articles are drawn mostly from popular and alternative media and take a hard and critical look at the political and social forces that drive media decision making.
Author | : Brooke Erin Duffy |
Publisher | : |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Mass communication |
ISBN | : 9780415992046 |
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.
Author | : Elliot King |
Publisher | : Routledge |
Total Pages | : 412 |
Release | : 2012-11-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 113576767X |
Key Readings in Journalism brings together over thirty essential writings that every student of journalism should know. Designed as a primary text for undergraduate students, each reading was carefully chosen in response to extensive surveys from educators reflecting on the needs of today’s journalism classroom. Readings range from critical and historical studies of journalism, such as Walter Lippmann’s Public Opinion and Michael Schudson’s Discovering the News, to examples of classic reporting, such as Carl Bernstein and Bob Woodward’s All the President’s Men. They are supplemented by additional readings to broaden the volume’s scope in every dimension, including gender, race, and nationality. The volume is arranged thematically to enable students to think deeply and broadly about journalism—its development, its practice, its key individuals and institutions, its social impact, and its future—and section introductions and headnotes precede each reading to provide context and key points for discussion.
Author | : Wilbur Schramm |
Publisher | : |
Total Pages | : 716 |
Release | : 1960 |
Genre | : Communication |
ISBN | : |
The development of mass communications; The structure and function of mass communications; Control and support of mass communications; The communication process; The content of mass communications; The audiences of mass communication; Effects of mass communications; Responsibility for mass communications.
Author | : Brett Mills |
Publisher | : Routledge |
Total Pages | : 826 |
Release | : 2014-06-11 |
Genre | : Social Science |
ISBN | : 1317860470 |
What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.
Author | : Arthur Asa Berger |
Publisher | : SAGE |
Total Pages | : 226 |
Release | : 1995-07-05 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780803973572 |
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author | : Michael C. Emery |
Publisher | : |
Total Pages | : 260 |
Release | : 1995 |
Genre | : Mass media |
ISBN | : 9780697335173 |
Author | : David Protess |
Publisher | : Routledge |
Total Pages | : 321 |
Release | : 2016-07-22 |
Genre | : Language Arts & Disciplines |
ISBN | : 1134963718 |
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
Author | : Michael C. Emery |
Publisher | : WCB/McGraw-Hill |
Total Pages | : 580 |
Release | : 1974 |
Genre | : Social Science |
ISBN | : |