Marketing in Portugal
Author | : Ann Corro |
Publisher | : |
Total Pages | : 32 |
Release | : 1991 |
Genre | : Export marketing |
ISBN | : |
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Author | : Ann Corro |
Publisher | : |
Total Pages | : 32 |
Release | : 1991 |
Genre | : Export marketing |
ISBN | : |
Author | : Rita Figueiras |
Publisher | : Imprensa da Universidade de Coimbra / Coimbra University Press |
Total Pages | : 134 |
Release | : 2014-12-01 |
Genre | : |
ISBN | : 9892609174 |
Democracy at Work: Pressure and Propaganda in Portugal and Brazil addresses democracy both as an institutional value system and as a practice. How are the media exerting their mediation role? How are the media re-(a)presenting the political world to society? Are different media voices offering diversified and complementary perspectives on politics? How is propaganda perceived within different democratic and economic contexts? Is political trust and mistrust shaping the strategy of propaganda? These questions are addressed in theoretical and empirical chapters in a book that addresses problems which are in need of urgent discussion, as their impact and consequences are deeply transforming politics and the way politics is communicated, lived and understood by its main actors. Within this framework, Political Communication Studies has a major role in identifying and urging new diagnosis of, and insights into, the political and the media systems, and, above all, how both the people and political institutions can both survive crisis and improve democracy in the Lusophone world. This book aims at making a contribution to that acknowledgment.
Author | : Camilleri, Mark Anthony |
Publisher | : IGI Global |
Total Pages | : 429 |
Release | : 2018-08-17 |
Genre | : Business & Economics |
ISBN | : 1522558365 |
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Author | : |
Publisher | : |
Total Pages | : 798 |
Release | : 1981 |
Genre | : Catalogs, Union |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1512 |
Release | : 1994 |
Genre | : Periodicals |
ISBN | : |
A union list of serials commencing publication after Dec. 31, 1949.
Author | : Portugal. Ministério da Comunicação Social. Direca̧õ-Geral de Divulgação |
Publisher | : |
Total Pages | : 646 |
Release | : 1976 |
Genre | : Portugal |
ISBN | : |
Author | : Luiz Moutinho |
Publisher | : Routledge |
Total Pages | : 506 |
Release | : 2014-01-10 |
Genre | : Business & Economics |
ISBN | : 1136242864 |
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Author | : José Luís Reis |
Publisher | : Springer Nature |
Total Pages | : 686 |
Release | : |
Genre | : |
ISBN | : 9819903335 |
Author | : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing |
Publisher | : |
Total Pages | : 88 |
Release | : 1960 |
Genre | : Agricultural Marketing Agreement Act |
ISBN | : |