Patterns of Middle Class Consumption in India and China

Patterns of Middle Class Consumption in India and China
Author: Christophe Jaffrelot
Publisher: SAGE Publications Pvt. Limited
Total Pages: 308
Release: 2008-03-19
Genre: Business & Economics
ISBN:

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Patterns of Middle Class Consumption in India and China comes as a fresh addition to the growing interest in the long neglected sphere of urban studies. The book provides a mine of information on state and society in the two countries and should be essential reading for all engaged with varied reflections on contemporary urban society.

Consumption Patterns Of The Middle Class In Contemporary China

Consumption Patterns Of The Middle Class In Contemporary China
Author: Di Zhu
Publisher: World Scientific
Total Pages: 307
Release: 2018-03-13
Genre: Social Science
ISBN: 9813230347

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This book, set against the background of accounts of globalisation, aims to figure out the consumer orientation of the middle class in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle class. Data used in the book are taken from national representative surveys conducted in the recent decade and also from 30 interviews with middle class people in Beijing. The book focuses on the consumption patterns from everyday consumption, taste and material culture. It highlights consumers' self-referential orientations: the pursuit of pleasure, tempered by considerations regarding comfort, is a significant form of aesthetic justification. Living within one's means i.e. keeping a balance between expenditure and income is the main moral justification. Consumers' orientations draw on a new set of elements, conceptualised in this research as 'the orientation toward personal pleasure and comfort'. This orientation is shaped by social conventions, traditional values and the metropolitan context. The findings challenge the stereotype of the Chinese 'new rich' and the one-dimensional pictures of tendencies towards either conspicuous display or frugality.

Driving toward Modernity

Driving toward Modernity
Author: Jun Zhang
Publisher: Cornell University Press
Total Pages: 241
Release: 2019-10-15
Genre: Social Science
ISBN: 1501738429

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In Driving toward Modernity, Jun Zhang ethnographically explores the entanglement between the rise of the automotive regime and emergence of the middle class in South China. Focusing on the Pearl River Delta, one of the nation's wealthiest regions, Zhang shows how private cars have shaped everyday middle-class sociality, solidarity, and subjectivity, and how the automotive regime has helped make the new middle classes of the PRC. By carefully analyzing how physical and social mobility intertwines, Driving toward Modernity paints a nuanced picture of modern Chinese life, comprising the continuity and rupture as well as the structure and agency of China's great transformation.

Globalisation and an Emerging Global Middle Class

Globalisation and an Emerging Global Middle Class
Author: Dilip K. Das
Publisher:
Total Pages: 0
Release: 2009
Genre:
ISBN:

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Globalisation has expanded the size of the global middle class. This expansion will change consumption patterns and shift the balance of spending power to middle-income economies. Rapid growth rates of the middle class in China and India have played a decisive role in creating the middle-income bulge. By 2030 the global middle class has been projected to grow to two billion. It is of note that a large middle class was also created during the first era of globalisation.

Culture and Economic Transformation

Culture and Economic Transformation
Author: Surjit Singh
Publisher: Rawat Publications
Total Pages: 0
Release: 2013
Genre: China
ISBN: 9788131605844

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China and India - the two emerging economies with growing influence the world over - are undergoing profound social and cultural changes. China introduced a variety of economic and political reforms in 1978, and India initiated reforms in 1991. These shifts produced significantly higher rates of growth than witnessed during the preceding decades. The rapid pace of economic growth in both countries has transformed their economies in many ways, however economic transformation does not occur in isolation. Culture and social institutions also influence, and are influenced by, the processes of economic change. This book offers a comparative understanding of these two great nations and their diverse social and cultural realities. The book's contributions focus on a wide variety of topics concerning the contemporary societies of each country, such as: the middle classes and consumption patterns * the processes of migrations * labor markets * regional inequalities * housing * gender bias and discrimination * religious life * ethnic minorities.

India's New Middle Class

India's New Middle Class
Author: Leela Fernandes
Publisher: Choice Publishing Co., Ltd.
Total Pages: 340
Release: 2006
Genre: Business & Economics
ISBN: 9780816649280

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Today India's middle class numbers more than 250 million people and is growing rapidly. Public reports have focused mainly on the emerging group's consumer potential, while global views of India's new economy range from excitement about market prospects to anxieties over outsourcing of service sector jobs. Yet the consequences of India's economic liberalization and the expansion of the middle class have transformed Indian culture and politics. In India's New Middle Class, Leela Fernandes digs into the implications of this growth and uncovers--in the media, in electoral politics, and on the streets of urban neighborhoods--the complex politics of caste, religion, and gender that shape this rising population. Using rich ethnographic data, she reveals how the middle class represents the political construction of a social group and how it operates as a proponent of economic democratization. Delineating the tension between consumer culture and outsourcing, Fernandes also examines the roots of India's middle class and its employment patterns, including shifting skill sets and labor market restructuring. Through this close look at the country's recent history and reforms, Fernandes develops an original theoretical approach to the nature of politics and class formation in an era of globalization.In this sophisticated analysis of the dynamics of an economic and political group in the making, Fernandes moves beyond reductionist images of India's new middle class to bring to light the group's social complexity and profound influence on politics in India and beyond.Leela Fernandes is associate professor of political science at Rutgers University, New Brunswick.