Online Communities Handbook
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Author | : Robert E. Kraut |
Publisher | : MIT Press |
Total Pages | : 323 |
Release | : 2016-02-12 |
Genre | : Social Science |
ISBN | : 0262528916 |
Download Building Successful Online Communities Book in PDF, Epub and Kindle
How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
Author | : Anna Buss |
Publisher | : New Riders |
Total Pages | : 289 |
Release | : 2009-03-06 |
Genre | : |
ISBN | : 0132104261 |
Download Online Community Handbook Book in PDF, Epub and Kindle
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.
Author | : Anna Buss |
Publisher | : New Riders Publishing |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Internet advertising |
ISBN | : 9780321605887 |
Download Online Communities Handbook Book in PDF, Epub and Kindle
Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You'll learn how to: · identify the business objectives for your online community · develop a community strategy to recruit and retain members · create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate · take advantage of free advertising opportunities · use communities to gain market insights and establish a direct line to your customer base In addition, you'll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You'll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they've learned and the secrets of their success.
Author | : Amy Jo Kim |
Publisher | : Peachpit Press |
Total Pages | : 594 |
Release | : 2006-07-19 |
Genre | : Computers |
ISBN | : 013270515X |
Download Community Building on the Web Book in PDF, Epub and Kindle
What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.
Author | : Tharon Howard |
Publisher | : Morgan Kaufmann |
Total Pages | : 249 |
Release | : 2009-12-08 |
Genre | : Computers |
ISBN | : 008095720X |
Download Design to Thrive Book in PDF, Epub and Kindle
Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs Contains real world stories from popular, well known communities to illustrate how the concepts work Features a companion online network that employs the techniques outlined in the boo
Author | : Anna Buss |
Publisher | : |
Total Pages | : 271 |
Release | : 2009 |
Genre | : Electronic books |
ISBN | : 9780321619624 |
Download Online Communities Handbook: Building Your Business and Brand on the Web Book in PDF, Epub and Kindle
Author | : Dr Alexia Maddox |
Publisher | : Ashgate Publishing, Ltd. |
Total Pages | : 271 |
Release | : 2015-10-28 |
Genre | : Social Science |
ISBN | : 1472434579 |
Download Research Methods and Global Online Communities Book in PDF, Epub and Kindle
Richly illustrated with ethnographic research, together with extensive survey and interview material drawn from around the world, Research Methods and Global Online Communities explores the changing nature of communities that form around common interests and are embedded in a digital architecture rather than place. In doing so, this book transcends the digital dualism of online/offline models of community and engages with debates on the social impacts of the internet and the adaptive nature of community.
Author | : Derek Powazek |
Publisher | : New Riders |
Total Pages | : 342 |
Release | : 2006-10-11 |
Genre | : Computers |
ISBN | : 0132798182 |
Download Design for Community Book in PDF, Epub and Kindle
This book is available as an Adobe Reader eBook on the publisher's website: newriders.com Communities are part of all successful web sites in one way or another. It looks at the different stages that must be understood: Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to createpositive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? Maintenance: This section will contain stories of failed web communities, and what they could have done to stay on track, as well as general maintenance tips and tricks for keeping your community “garden” growing.
Author | : Richard Millington |
Publisher | : |
Total Pages | : 291 |
Release | : 2012-10-30 |
Genre | : Communities |
ISBN | : 9780988359901 |
Download Buzzing Communities Book in PDF, Epub and Kindle
guide to online community management for professionals
Author | : Stan Garfield |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 259 |
Release | : 2020-09-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110673827 |
Download Handbook of Community Management Book in PDF, Epub and Kindle
This series presents and discusses new and innovative approaches to knowledge sharing used by organizational management in all fields of work. The authors provide critical analysis of issues and present solutions to selected knowledge leadership challenges in all workplace environments. It thereby contributes to improvements in knowledge management, knowledge services, knowledge strategy development, and knowledge sharing within the organization.