One Million Followers, Updated Edition

One Million Followers, Updated Edition
Author: Brendan Kane
Publisher: BenBella Books
Total Pages: 204
Release: 2018-10-09
Genre: Business & Economics
ISBN: 1946885606
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Hook Point

Hook Point
Author: Brendan Kane
Publisher: Waterside Productions
Total Pages: 0
Release: 2020-09-29
Genre: Branding (Marketing)
ISBN: 9781949001006
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Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

From Zero to One Million Followers

From Zero to One Million Followers
Author: Jake A. Clark
Publisher:
Total Pages: 138
Release: 2019-12-29
Genre: Business & Economics
ISBN: 9781647450410
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Followers

Followers
Author: Megan Angelo
Publisher: Harlequin
Total Pages: 394
Release: 2020-01-14
Genre: Fiction
ISBN: 1488051291
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“This dark, pitch-perfect novel about our dependence on technology for validation and human connection is as addictive as social media itself.” —People Magazine Orla Cadden is stuck in a dead-end job, writing clickbait about movie-star hookups and influencer yoga moves. Then Orla meets Floss, who has a plan for launching them both into the high-profile lives they dream about. So what if Orla and Floss’s methods are shady—and sometimes people get hurt? Their legions of followers can’t be wrong. Thirty-five years later, in a closed California village where government-appointed celebrities live every moment of the day on camera, a woman named Marlow dreams of fleeing the corporate sponsors who would do anything to keep her on-screen. Despite her massive popularity—twelve million loyal followers—when Marlow discovers that her whole family history is based on a lie, she summons the courage to run in search of the truth. Followers traces the paths of Orla, Floss and Marlow as they wind through time toward a cataclysmic event that sends America into upheaval. This darkly funny story reminds us that even if we obsess over famous people we’ll never meet, what we really crave is genuine human connection. “Terrific writing about terrifying ideas.” —Washington Post “An engaging confection wrapped around a thoughtful critique.” —USA Today “Dazzling.” —Time “Razor-sharp.” —Entertainment Weekly “Big Brother meets Ingrid Goes West.” —theSkimm “[An] intelligent page-turner.” —Wall Street Journal “Dark, witty, astute.” —Slate “Black Mirror fans are going to love Megan Angelo’s Followers.” —PopSugar “Engrossing.” —NPR “Fascinating.” —Publishers Weekly (starred review) “Intricate and brave.” —Booklist (starred review) “Addictive.” —KirkusReviews (starred review)

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
Author: Jason Miles
Publisher: McGraw Hill Professional
Total Pages: 257
Release: 2013-10-11
Genre: Business & Economics
ISBN: 0071827013
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CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an accountto promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS

12 Months to $1 Million

12 Months to $1 Million
Author: Ryan Daniel Moran
Publisher: BenBella Books
Total Pages: 206
Release: 2020-05-05
Genre: Business & Economics
ISBN: 1950665143
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This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.

Everyone Is an Influencer

Everyone Is an Influencer
Author: Kelly Keenan
Publisher: Ideapress Publishing
Total Pages: 250
Release: 2020-09-08
Genre: Business & Economics
ISBN: 9781646870110
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A stunning expose into the world of fake influencers and a guide to what it really takes to identify, become and work with real influencers who actually shape opinions and persuade millions through a combination of powerful stories and charismatic authenticity. The right story for your business, is the real story - and it needs to be powered by real people. Brand story expert Kelly Keenan demolishes the failure of fake influencers and flat, lifeless, who-cares brand stories with a proven approach for creating authentic and inspiring brand celebrations that inspire employees, friends, and followers to enthusiastically participate as influencers for your business and brand. For over a decade, Keenan and his team have used these strategies to help companies and nonprofits to transform their business and culture, achieving remarkable results. Now his proprietary strategies are laid out in step by step fashion, packed with real-life examples, tips and takeaways that any leader can put to use immediately.

The End of Marketing

The End of Marketing
Author: Carlos Gil
Publisher: Kogan Page Publishers
Total Pages: 241
Release: 2019-10-03
Genre: Business & Economics
ISBN: 0749497599
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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

One Million

One Million
Author: Hendrik Hertzberg
Publisher: Harry N. Abrams
Total Pages: 0
Release: 2009-11-01
Genre: Reference
ISBN: 9780810978454
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Originally published in 1970, One Million has been out of print for some time, and its author, the highly esteemed New Yorker editor and columnist Hendrik Hertzberg, has been prompted by fans to create a new edition. Originally, the project was inspired by the author's journalistic impulse to try to make the newsworthy, large, and rather abstract number more concrete for people. To that end, he has created a book in which each of the 200 pages features five thousand dots, but on each page, a few of the dots are called out from their place in numerical order with a little piece of statistical information that add up to really bring the concept home. Fully updated and revised, Hertzberg’s book is a fascinating compendium of random statistics, but the author’s trademark intelligence and wit are on display through his choices and juxtaposition.

Strengths Based Leadership

Strengths Based Leadership
Author: Tom Rath
Publisher: Simon and Schuster
Total Pages: 288
Release: 2008
Genre: Business & Economics
ISBN: 1595620257
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From the authors of the bestselling "StrengthsFinder 2.0" comes a landmark study of great leaders, teams, and the reasons why people follow them.