Affective Neuroscience

Affective Neuroscience
Author: Jaak Panksepp
Publisher: Oxford University Press
Total Pages: 481
Release: 2004-09-30
Genre: Psychology
ISBN: 019802567X
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Some investigators have argued that emotions, especially animal emotions, are illusory concepts outside the realm of scientific inquiry. However, with advances in neurobiology and neuroscience, researchers are demonstrating that this position is wrong as they move closer to a lasting understanding of the biology and psychology of emotion. In Affective Neuroscience, Jaak Panksepp provides the most up-to-date information about the brain-operating systems that organize the fundamental emotional tendencies of all mammals. Presenting complex material in a readable manner, the book offers a comprehensive summary of the fundamental neural sources of human and animal feelings, as well as a conceptual framework for studying emotional systems of the brain. Panksepp approaches emotions from the perspective of basic emotion theory but does not fail to address the complex issues raised by constructionist approaches. These issues include relations to human consciousness and the psychiatric implications of this knowledge. The book includes chapters on sleep and arousal, pleasure and fear systems, the sources of rage and anger, and the neural control of sexuality, as well as the more subtle emotions related to maternal care, social loss, and playfulness. Representing a synthetic integration of vast amounts of neurobehavioral knowledge, including relevant neuroanatomy, neurophysiology, and neurochemistry, this book will be one of the most important contributions to understanding the biology of emotions since Darwins The Expression of the Emotions in Man and Animals

Consumer Neuroscience

Consumer Neuroscience
Author: Moran Cerf
Publisher: MIT Press
Total Pages: 362
Release: 2017-11-16
Genre: Business & Economics
ISBN: 0262036592
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A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

The Neuroscience of You

The Neuroscience of You
Author: Chantel Prat
Publisher: Penguin
Total Pages: 385
Release: 2022-08-02
Genre: Science
ISBN: 1524746614
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From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us. With style and wit, Chantel Prat takes us on a tour of the meaningful ways that our brains are dissimilar from one another. Using real-world examples, along with take-them-yourself tests and quizzes, she shows you how to identify the strengths and weakness of your own brain, while learning what might be going on in the brains of those who are unlike you. With sections like “Focus,” “Navigate,” and “Connect,” The Neuroscience of You helps us see how brains that are engineered differently ultimately take diverse paths when it comes time to prioritize information, use what they’ve learned from experience, relate to other people, and so much more. While other scientists focus on how “the” brain works “on average,” Prat argues that our obsession with commonalities has slowed our progress toward understanding the very things that make each of us unique and interesting. Her field-leading research, employing cutting-edge technology, reveals the truth: Complicated as it may be, no two brains are alike. And individual differences in brain functioning are as pervasive as they are fundamental to defining what “normal” looks like. Adages such as, “I’m not wired that way” intuitively point to the fact that the brains we’re piloting, educating, and parenting are wonderfully distinct, explaining a whole host of phenomena, from how easily a person might learn a second language in adulthood to whether someone feels curious or threatened when faced with new information. This book invites the reader to understand themselves and others by zooming in so close that we all look gray and squishy.

Foundations of Neuroscience

Foundations of Neuroscience
Author: Casey Henley
Publisher:
Total Pages:
Release: 2021
Genre: Biology
ISBN:
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Philosophical Foundations of Neuroscience

Philosophical Foundations of Neuroscience
Author: M. R. Bennett
Publisher: Wiley-Blackwell
Total Pages: 461
Release: 2003-04-28
Genre: Philosophy
ISBN: 9781405108553
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Writing from a scientifically and philosophically informed perspective, the authors provide a critical overview of the conceptual difficulties encountered in many current neuroscientific and psychological theories.

Introduction to Neuroscience

Introduction to Neuroscience
Author:
Publisher: Donald C. Cooper Ph.D.
Total Pages: 105
Release:
Genre:
ISBN:
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Neuroscience and Philosophy

Neuroscience and Philosophy
Author: Felipe De Brigard
Publisher: MIT Press
Total Pages: 511
Release: 2022-02-01
Genre: Science
ISBN: 0262045435
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Philosophers and neuroscientists address central issues in both fields, including morality, action, mental illness, consciousness, perception, and memory. Philosophers and neuroscientists grapple with the same profound questions involving consciousness, perception, behavior, and moral judgment, but only recently have the two disciplines begun to work together. This volume offers fourteen original chapters that address these issues, each written by a team that includes at least one philosopher and one neuroscientist who integrate disciplinary perspectives and reflect the latest research in both fields. Topics include morality, empathy, agency, the self, mental illness, neuroprediction, optogenetics, pain, vision, consciousness, memory, concepts, mind wandering, and the neural basis of psychological categories. The chapters first address basic issues about our social and moral lives: how we decide to act and ought to act toward each other, how we understand each other’s mental states and selves, and how we deal with pressing social problems regarding crime and mental or brain health. The following chapters consider basic issues about our mental lives: how we classify and recall what we experience, how we see and feel objects in the world, how we ponder plans and alternatives, and how our brains make us conscious and create specific mental states.

An Introduction to Applied Behavioral Neuroscience

An Introduction to Applied Behavioral Neuroscience
Author: Laura A. Freberg
Publisher: Taylor & Francis
Total Pages: 283
Release: 2022-05-11
Genre: Psychology
ISBN: 1000575853
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An Introduction to Applied Behavioral Neuroscience explores the connection between neuroscience and multiple domains, including psychological disorders, forensics, education, consumer behavior, economics, leadership, health, and robotics and artificial intelligence. The book ensures students have a solid foundation in the history of behavioral neuroscience; its applicability to other facets of science and policy, and a good understanding of major methodologies and their limitations to aiding critical thinking skills. Written in a student-friendly style, it provides a highly accessible introduction to the major structural and functional features of the human nervous system. It then discusses applications across a variety of areas in society, including how behavioral neuroscience is used by the legal system, in educational practice, advertising, economics, leadership, the development of and recovery from health challenges, and in robotics. Each of the application-specific chapters present the problems that neuroscience is being asked to address, the methods being used, and the challenges and successes experienced by scholars and practitioners in each domain. It is a must-read for all advanced undergraduate and postgraduate students in biological psychology, neuroscience, and clinical psychology who want to know what neuroscience can really do to address real-world problems.

Neuroscience and Education

Neuroscience and Education
Author: Clarence W. Joldersma
Publisher: Routledge
Total Pages: 235
Release: 2016-03-02
Genre: Education
ISBN: 131762310X
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This volume makes a philosophical contribution to the application of neuroscience in education. It frames neuroscience research in novel ways around educational conceptualizing and practices, while also taking a critical look at conceptual problems in neuroeducation and at the economic reasons driving the mind-brain education movement. It offers alternative approaches for situating neuroscience in educational research and practice, including non-reductionist models drawing from Dewey and phenomenological philosophers such as Martin Heidegger and Merleau-Ponty. The volume gathers together an international bevy of leading philosophers of education who are in a unique position to contribute conceptually rich and theoretically framed insight on these new developments. The essays form an emerging dialogue to be used within philosophy of education as well as neuroeducation, educational psychology, teacher education and curriculum studies.

Neuroscience at the Intersection of Mind and Brain

Neuroscience at the Intersection of Mind and Brain
Author: Jack M. Gorman
Publisher: Oxford University Press
Total Pages: 240
Release: 2018-08-15
Genre: Medical
ISBN: 0190850132
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Neuroscience, the study of the structure and function of the brain, has captured our imaginations. Breakthrough technologies permit neuroscientists to probe how the human brain works in ever-more fascinating detail, revealing what happens when we think, move, love, hate, and fear. We know more than ever before about what goes wrong in the brain when we develop psychiatric and neurological illnesses like depression, dementia, epilepsy, panic attacks, and schizophrenia. We also now have clues about how treatments for those disorders change the way our brains look and function. Neuroscience at the Intersection of Mind and Brain has three main purposes. First, it makes complicated concepts and findings in modern neuroscience accessible to anyone with an interest in how the brain works. Second, it explains in detail how every experience we have from the moment we are conceived changes our brains. Third, it advances the idea that psychotherapy is a type of life experience that alters brain function and corrects aberrant brain connections. Among the topics covered are: what makes our brains different from those of other primates, our nearest genetic neighbors? How do life's experiences affect genetic expression of the brain and the way neurons connect with each other? Why are connections between different parts of the brain important in both health and disease? What happens in the brains of animals and humans when we are suddenly afraid of something, get depressed, or fall in love? How do medications and psychotherapies work? The information in this book is based on cutting-edge research in neuroscience, psychiatry, and psychology. Written by an author who studied human behavior and brain function for three decades, it is presented in a highly accessible manner, full of personal anecdotes and observations, and touches on many of the controversies in contemporary mental health practice.