Marketing English Books, 1476-1550

Marketing English Books, 1476-1550
Author: Alexandra da Costa
Publisher: Oxford University Press, USA
Total Pages: 289
Release: 2020-11-04
Genre: Literary Criticism
ISBN: 0198847580

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Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.

Marketing English Books, 1476-1550

Marketing English Books, 1476-1550
Author: Alexandra da Costa
Publisher: Oxford University Press
Total Pages: 288
Release: 2020-11-04
Genre: Literary Criticism
ISBN: 019258684X

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The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements; and household advice. Through close analysis of paratexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing of printed texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.

Vernacular Books and Their Readers in the Early Age of Print (c. 1450–1600)

Vernacular Books and Their Readers in the Early Age of Print (c. 1450–1600)
Author: Anna Dlabačová
Publisher: BRILL
Total Pages: 432
Release: 2023-09-14
Genre: Literary Criticism
ISBN: 9004520155

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'The Open Access publishing costs of this volume were covered by the Dutch Research Council (NWO), Veni-project “Leaving a Lasting Impression. The Impact of Incunabula on Late Medieval Spirituality, Religious Practice and Visual Culture in the Low Countries” (grant number 275-30-036).' This volume explores various approaches to study vernacular books and reading practices across Europe in the 15th-16th centuries. Through a shared focus on the material book as an interface between producers and users, the contributors investigate how book producers conceived of their target audiences and how these vernacular books were designed and used. Three sections highlight connections between vernacularity and materiality from distinct perspectives: real and imagined readers, mobility of texts and images, and intermediality. The volume brings contributions on different regions, languages, and book types into dialogue. Contributors include Heather Bamford, Tillmann Taape, Stefan Matter, Suzan Folkerts, Karolina Mroziewicz, Martha W. Driver, Alexa Sand, Elisabeth de Bruijn, Katell Lavéant, Margriet Hoogvliet, and Walter S. Melion.

Difficult pasts

Difficult pasts
Author: Mimi Ensley
Publisher: Manchester University Press
Total Pages: 279
Release: 2023-02-28
Genre: Literary Criticism
ISBN: 1526157888

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Medieval romances were widely condemned by early modern thinkers: the genre of questing knights and marvellous adventure was decried as bloody, bawdy and superstitious. Despite such proclamations, though, the Middle English romance genre remained popular across the early modern period. Difficult pasts examines the reception of Middle English romances after the Protestant Reformation in England, arguing that the genre’s popularity rested not in its violent or superstitious qualities, but in its multivocality. Incorporating insights from book history, reception history and cultural memory studies, Ensley argues that the medieval romance book became a flexible site of memory with which early modern readers could both connect with and distance themselves from the recent ‘difficult past’, a past that invited controversy and encouraged divided perspectives. Central characters in this study range from canonical authors like Geoffrey Chaucer and Edmund Spenser to less studied figures, such as printer William Copland, Elizabethan scribe Edward Banister and seventeenth-century poet and romance enthusiast, John Lane. In uniting a wide range of romance readers’ perspectives, the book complicates clear ruptures between manuscript and print, Catholic and Protestant, or medieval and Renaissance. Difficult pasts reveals how the romance book offers a new way to understand the simultaneous change and continuity that defines post-Reformation England.

Reformation, Religious Culture and Print in Early Modern Europe

Reformation, Religious Culture and Print in Early Modern Europe
Author: Arthur der Weduwen
Publisher: BRILL
Total Pages: 348
Release: 2022-09-26
Genre: History
ISBN: 9004515305

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This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.

Emotion and the History of Rhetoric in the Middle Ages

Emotion and the History of Rhetoric in the Middle Ages
Author: Rita Copeland
Publisher: Oxford University Press
Total Pages: 432
Release: 2021-11-18
Genre: Literary Criticism
ISBN: 0192659758

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Rhetoric is an engine of social discourse and the art charged with generating and swaying emotion. The history of rhetoric provides a continuous structure by which we can measure how emotions were understood, articulated, and mobilized under various historical circumstances and social contracts. This book is about how rhetoric in the West, from Late Antiquity to the later Middle Ages, represented the role of emotion in shaping persuasions. It is the first book-length study of medieval rhetoric and the emotions, coloring that rhetorical history between about 600 CE and the cusp of early modernity. Rhetoric in the Middle Ages, as in other periods, constituted the gateway training for anyone engaged in emotionally persuasive writing. Medieval rhetorical thought on emotion has multiple strands of influence and sedimentations of practice. The earliest and most persistent tradition treated emotional persuasion as a property of surface stylistic effect, which can be seen in the medieval rhetorics of poetry and prose, and in literary production. But the impact of Aristotelian rhetoric, which reached the Latin West in the thirteenth century, gave emotional persuasion a core role in reasoning, incorporating it into the key device of proof, the enthymeme. In Aristotle, medieval teachers and writers found a new rhetorical language to explain the social and psychological factors that affect an audience. With Aristotelian rhetoric, the emotions became political. The impact of Aristotle's rhetorical approach to emotions was to be felt in medieval political treatises, in poetry, and in preaching.

Father Chaucer

Father Chaucer
Author: Samantha Katz Seal
Publisher: Oxford Studies in Medieval Lit
Total Pages: 268
Release: 2019
Genre: Literary Criticism
ISBN: 0198832389

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This volume offers a fresh interpretation of Geoffrey Chaucer both as a poet and as a man. Taking as its starting point the idea of Chaucer as the 'Father of English Poetry', the book explores how the poet's thoughts on paternity and creativity lie at the heart of The Canterbury Tales.

Boccaccio, Chaucer, and Stories for an Uncertain World

Boccaccio, Chaucer, and Stories for an Uncertain World
Author: Robert W. Hanning
Publisher: Oxford University Press
Total Pages: 374
Release: 2022-01-06
Genre: Literary Criticism
ISBN: 0192894757

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A comparative study of Boccaccio's Decameron and Chaucer's Canterbury Tales that explores the differences and similarities between the worlds that are portrayed by each text, with a focus on the strategies and limits of personal agency, and the significance and social dynamics of story-telling.

Meditating Death in Medieval and Early Modern Devotional Writing

Meditating Death in Medieval and Early Modern Devotional Writing
Author: Mark Chinca
Publisher: Oxford University Press
Total Pages: 320
Release: 2020-06-11
Genre: Literary Criticism
ISBN: 0192606565

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The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Meditating about death and the afterlife was one of the most important techniques that Christian societies in medieval and early modern Europe had at their disposal for developing a sense of individual selfhood. Believers who regularly and systematically reflected on the inevitability of death and the certainty of eternal punishment in hell or reward in heaven would acquire an understanding of themselves as a unique persons defined by their moral actions; they would also learn to discipline themselves by feeling remorse for their sins, doing penance, and cultivating a permanent vigilance over their future thoughts and deeds. This book covers a crucial period in the formation and transformation of the technique of meditating on death: from the thirteenth century, when a practice that had mainly been the preserve of a monastic elite began to be more widely disseminated among all segments of Christian society, to the sixteenth, when the Protestant Reformation transformed the technique of spiritual exercise into a bible-based mindfulness that avoided the stigma of works piety. It discusses the textual instructions for meditation as well as the theories and beliefs and doctrines that lay behind them; the sources are Latin and vernacular and enjoyed widespread circulation in Roman Christian and Protestant Europe during the period under consideration.

The Oxford English Literary History

The Oxford English Literary History
Author: Laura Ashe
Publisher: Oxford University Press
Total Pages: 491
Release: 2017-09-15
Genre: Literary Criticism
ISBN: 0192534440

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The Oxford English Literary History is the new century's definitive account of a rich and diverse literary heritage that stretches back for a millennium and more. Each of these thirteen groundbreaking volumes offers a leading scholar's considered assessment of the authors, works, cultural traditions, events, and ideas that shaped the literary voices of their age. The series will enlighten and inspire not only everyone studying, teaching, and researching in English Literature, but all serious readers. This book describes and seeks to explain the vast cultural, literary, social, and political transformations which characterized the period 1000-1350. Change can be perceived everywhere at this time. Theology saw the focus shift from God the Father to the suffering Christ, while religious experience became ever more highly charged with emotional affectivity and physical devotion. A new philosophy of interiority turned attention inward, to the exploration of self, and the practice of confession expressed that interior reality with unprecedented importance. The old understanding of penitence as a whole and unrepeatable event, a second baptism, was replaced by a new allowance for repeated repentance and penance, and the possibility of continued purgation of sins after death. The concept of love moved centre stage: in Christ's love as a new explanation for the Passion; in the love of God as the only means of governing the self; and in the appearance of narrative fiction, where heterosexual love was suddenly represented as the goal of secular life. In this mode of writing further emerged the figure of the individual, a unique protagonist bound in social and ethical relation with others; from this came a profound recalibration of moral agency, with reference not only to God but to society. More generally, the social and ethical status of secular lives was drastically elevated by the creation and celebration of courtly and chivalric ideals. In England the ideal of kingship was forged and reforged over these centuries, in intimate relation with native ideals of counsel and consent, bound by the law. In the aftermath of Magna Carta, and as parliament grew in reach and importance, a politics of the public sphere emerged, with a literature to match. These vast transformations have long been observed and documented in their separate fields. The Oxford English Literary History: Volume 1: 1000-1350: Conquest and Transformation offers an account of these changes by which they are all connected, and explicable in terms of one another.