Les médias sociaux expliqués à mon boss

Les médias sociaux expliqués à mon boss
Author: Hervé Kabla
Publisher: Editions Kawa
Total Pages: 418
Release: 2011
Genre: Communication in marketing
ISBN:

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2010 a été l'année du décollage des médias sociaux dans l'entreprise. Après un round d'observation de près de 4 ans, cette année a vu en effet cette discipline s'élever rapidement au plan stratégique. L'association Médias Aces et ses entreprises membres, pionnières des médias sociaux ont donc - au travers de cet ouvrage collectif - couché leurs expériences en termes d'utilisation des médias sociaux dans le cadre de l'entreprise.

Business and Social Media in the Middle East

Business and Social Media in the Middle East
Author: Nehme Azoury
Publisher: Springer Nature
Total Pages: 199
Release: 2020-06-25
Genre: Business & Economics
ISBN: 3030459608

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This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.

La communication digitale expliquée à mon boss

La communication digitale expliquée à mon boss
Author: Hervé Kabla
Publisher: Editions Kawa
Total Pages: 371
Release: 2013
Genre: Business communication
ISBN: 9782918866787

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La quatrième de couverture indique : "En 2013, le « digital » s’est déjà répandu dans des entreprises du monde entier ; pourtant, la maîtrise de son langage et de son alchimie, mélange de savoir-faire stratégique, de communication, de création (et de co-création) de contenus, de marketing du bouche-à-oreille, de maîtrise d’ouvrage, de conduite du changement et de vision technologique, reste un mystère pour beaucoup. Ce livre a pour objectif d’aider les décideurs à remporter le défi de ce Web en constante évolution, sans cesse plus global (ou « glocal »), plus social, plus mobile et de plus en plus lié au coeur de métier de l’entreprise. Cet ouvrage prolonge, en outre, « Les médias sociaux expliqués à mon boss », en élargissant la thématique, et en donnant une large place aux médias sociaux en tant qu’un des éléments fondamentaux d’un mix marketing digital. [...] Un guide pratique de la mise en oeuvre de la stratégie digitale en entreprise par MEDIA ACES ! Avec 28 schémas téléchargeables gratuitement pour expliquer la communication digitale à mon boss."

Communication de crise et médias sociaux

Communication de crise et médias sociaux
Author: Emmanuel Bloch
Publisher: Dunod
Total Pages: 197
Release: 2012-02-08
Genre: Business & Economics
ISBN: 2100576852

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Les réseaux sociaux sont un moyen de développement extrêmement puissant. Pourtant, le web 2.0 a déjà porté atteinte à la réputation de nombreuses marques... • Faut-il s'engager sur les médias sociaux ? • Comment se protéger contre les risques d’image inhérents à une présence en ligne ? • Comment s’assurer que votre entreprise tire le meilleur des médias sociaux ? • Comment dialoguer avec les communautés sur Internet sur des sujets sensibles ? Cet ouvrage illustré de nombreux exemples de crise d’image, crise industrielle, crise internationale ou locale... permet aux responsables marketing ou communication de comprendre ce que changent les médias sociaux à la communication de l’entreprise. Il donne les clés pour reconnaître les signaux faibles, anticiper les risques de crise sur les médias sociaux et communiquer efficacement en cas de crise. Les + Les témoignages de nombreux experts du web collaboratif La nouvelle donne des médias sociaux : leur rôle dans le développement de la crise et comment les exploiter pour l’éviter

Français Interactif

Français Interactif
Author: Karen Kelton
Publisher:
Total Pages:
Release: 2019-08-15
Genre:
ISBN: 9781937963200

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This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.

The Frontlines of Peace

The Frontlines of Peace
Author: Severine Autesserre
Publisher: Oxford University Press
Total Pages: 241
Release: 2021-02-01
Genre: Political Science
ISBN: 0197530370

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At turns surprising, funny, and gut-wrenching, this is the hopeful story of the ordinary yet extraordinary people who have figured out how to build lasting peace in their communities The word "peacebuilding" evokes a story we've all heard over and over: violence breaks out, foreign nations are scandalized, peacekeepers and million-dollar donors come rushing in, warring parties sign a peace agreement and, sadly, within months the situation is back to where it started--sometimes worse. But what strategies have worked to build lasting peace in conflict zones, particularly for ordinary citizens on the ground? And why should other ordinary citizens, thousands of miles away, care? In The Frontlines of Peace, Séverine Autesserre, award-winning researcher and peacebuilder, examines the well-intentioned but inherently flawed peace industry. With examples drawn from across the globe, she reveals that peace can grow in the most unlikely circumstances. Contrary to what most politicians preach, building peace doesn't require billions in aid or massive international interventions. Real, lasting peace requires giving power to local citizens. Now including teaching and book club discussion guides, The Frontlines of Peace tells the stories of the ordinary yet extraordinary individuals and organizations that are confronting violence in their communities effectively. One thing is clear: successful examples of peacebuilding around the world, in countries at war or at peace, have involved innovative grassroots initiatives led by local people, at times supported by foreigners, often employing methods shunned by the international elite. By narrating success stories of this kind, Autesserre shows the radical changes we must take in our approach if we hope to build lasting peace around us--whether we live in Congo, the United States, or elsewhere.

Your Mindful Compass

Your Mindful Compass
Author: Andrea Maloney Schara
Publisher:
Total Pages: 318
Release: 2013-12-01
Genre: Families
ISBN: 9780615928791

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"Your Mindful Compass" takes us behind the emotional curtain to see the mechanisms regulating individuals in social systems. There is great comfort and wisdom in knowing we can increase our awareness to manage the swift and ancient mechanisms of social control. We can gain greater flexibility by seeing how social controls work in systems from ants to humans. To be less controlled by others, we learn how emotional systems influence our relationship-oriented brain. People want to know what goes on in families that give rise to amazing leaders and/or terrorists. For the first time in history we can understand the systems in which we live. The social sciences have been accumulating knowledge since the early fifties as to how we are regulated by others. S. Milgram, S. Ashe, P. Zimbardo and J. Calhoun, detail the vulnerability to being duped and deceived and the difficulty of cooperating when values differ. Murray Bowen, M.D., the first researcher to observe several live-in families, for up to three years, at the National Institute of Mental Health. Describing how family members overly influence one another and distribute stress unevenly, Bowen described both how symptoms and family leaders emerge in highly stressed families. Our brain is not organized to automatically perceive that each family has an emotional system, fine-tuned by evolution and "valuing" its survival as a whole, as much as the survival of any individual. It is easier to see this emotional system function in ants or mice but not in humans. The emotional system is organized to snooker us humans: encouraging us to take sides, run away from others, to pressure others, to get sick, to blame others, and to have great difficulty in seeing our part in problems. It is hard to see that we become anxious, stressed out and even that we are difficult to deal with. But "thinking systems" can open the doors of perception, allowing us to experience the world in a different way. This book offers both coaching ideas and stories from leaders as to strategies to break out from social control by de-triangling, using paradoxes, reversals and other types of interruptions of highly linked emotional processes. Time is needed to think clearly about the automatic nature of the two against one triangle. Time and experience is required as we learn strategies to put two people together and get self outside the control of the system. In addition, it takes time to clarify and define one's principles, to know what "I" will or will not do and to be able to take a stand with others with whom we are very involved. The good news is that systems' thinking is possible for anyone. It is always possible for an individual to understand feelings and to integrate them with their more rational brains. In so doing, an individual increases his or her ability to communicate despite misunderstandings or even rejection from important others. The effort involved in creating your Mindful Compass enables us to perceive the relationship system without experiencing it's threats. The four points on the Mindful Compass are: 1) Action for Self, 2) Resistance to Forward Progress, 3) Knowledge of Social Systems and the 4) The Ability to Stand Alone. Each gives us a view of the process one enters when making an effort to define a self and build an emotional backbone. It is not easy to find our way through the social jungle. The ability to know emotional systems well enough to take a position for self and to become more differentiated is part of the natural way humans cope with pressure. Now people can use available knowledge to build an emotional backbone, by thoughtfully altering their part in the relationship system. No one knows how far one can go by making an effort to be more of a self-defined individual in relationships to others. Through increasing emotional maturity, we can find greater individual freedom at the same time that we increase our ability to cooperate and to be close to others.

Moi, je suis de Bouctouche

Moi, je suis de Bouctouche
Author: Donald J. Savoie
Publisher: McGill-Queen's Press - MQUP
Total Pages: 330
Release: 2009-09-01
Genre: Biography & Autobiography
ISBN: 0773584439

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Donald Savoie a grandi dans un petit village acadien et est devenu un auteur et un universitaire accompli. Ses livres ont eu un effet profond sur les politiques publiques du Canada et sur l'administration du pays. Moi, je suis de Bouctouche n'est pas seulement l'histoire de Savoie lui-même, mais aussi une histoire qui porte sur le Canada, le peuple acadien et l'évolution du Canada français.

Spaces and Identities in Border Regions

Spaces and Identities in Border Regions
Author: Christian Wille
Publisher: transcript Verlag
Total Pages: 385
Release: 2015-11-30
Genre: Social Science
ISBN: 3839426502

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Spatial and identity research operates with differentiations and relations. These are particularly useful heuristic tools when examining border regions where social and geopolitical demarcations diverge. Applying this approach, the authors of this volume investigate spatial and identity constructions in cross-border contexts as they appear in everyday, institutional and media practices. The results are discussed with a keen eye for obliquely aligned spaces and identities and relinked to governmental issues of normalization and subjectivation. The studies base upon empirical surveys conducted in Germany, France, Belgium and Luxembourg.