Industrial Marketing
Author | : E. Raymond Corey |
Publisher | : Prentice Hall |
Total Pages | : 632 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : |
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Author | : E. Raymond Corey |
Publisher | : Prentice Hall |
Total Pages | : 632 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : |
Author | : E. Raymond Corey |
Publisher | : |
Total Pages | : 251 |
Release | : 1983 |
Genre | : Industrial marketing |
ISBN | : 9780134615172 |
Author | : Claudio A. Saavedra |
Publisher | : Springer |
Total Pages | : 440 |
Release | : 2016-04-29 |
Genre | : Business & Economics |
ISBN | : 3319306103 |
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author | : E. RAYMOND E AUTOR COREY |
Publisher | : |
Total Pages | : 470 |
Release | : 1962 |
Genre | : |
ISBN | : |
Author | : Mukerjee |
Publisher | : Excel Books India |
Total Pages | : 676 |
Release | : 2009 |
Genre | : Industrial marketing |
ISBN | : 9788174467003 |
Author | : Krishna K. Havaldar |
Publisher | : Tata McGraw-Hill Education |
Total Pages | : 0 |
Release | : 2005 |
Genre | : Industrial marketing |
ISBN | : 9780070588400 |
Author | : Peter W Turnbull |
Publisher | : Routledge |
Total Pages | : 305 |
Release | : 2013-05-07 |
Genre | : Business & Economics |
ISBN | : 1135124272 |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author | : M. Govindarajan |
Publisher | : Vikas Publishing House |
Total Pages | : 281 |
Release | : 2009-11-01 |
Genre | : Industrial marketing |
ISBN | : 8125913718 |
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author | : Sally Dibb |
Publisher | : Arden Shakespeare |
Total Pages | : 270 |
Release | : 1999 |
Genre | : Marketing |
ISBN | : 9781861524713 |
Comprised of a wide selection of European cases, this book offers a brand new approach to marketing casebooks, providing the reader with a thorough grounding in both marketing strategies and techniques. Using fully cross-referenced short and long cases to illustrate the key elements of any marketing module, the book guides the reader from introductory concepts to specialized applications like industrial and services marketing.