How To Make Your Advertising Make Money
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Author | : John Caples |
Publisher | : WWW.Snowballpublishing.com |
Total Pages | : 386 |
Release | : 2012-06 |
Genre | : Business & Economics |
ISBN | : 9781607964612 |
Download How to Make Your Advertising Make Money Book in PDF, Epub and Kindle
How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.
Author | : John Caples |
Publisher | : WWW.Snowballpublishing.com |
Total Pages | : 258 |
Release | : 2013-02 |
Genre | : Business & Economics |
ISBN | : 9781607965664 |
Download Making Ads Pay Book in PDF, Epub and Kindle
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author | : Jim F. Kukral |
Publisher | : John Wiley & Sons |
Total Pages | : 306 |
Release | : 2010-07-16 |
Genre | : Business & Economics |
ISBN | : 0470880686 |
Download Attention! This Book Will Make You Money Book in PDF, Epub and Kindle
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author | : Michael Greene |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 30 |
Release | : 2014-12-23 |
Genre | : |
ISBN | : 9781505636208 |
Download How To Make Money Using Google Advertising Book in PDF, Epub and Kindle
Are You New To Google Advertising? Do You Want A Simple Guide To Get You Started Immediately? If so, this book will show you exactly how to get started. You'll Soon Find Out:- How To Get Started With Google Advertising - How To Use Google Adsense, Adwords, AND Make Money! - The Secrets SEO Masters Use To Improve Website Visability - The Words That You NEED To Use To Get Recognized - Things You Must Avoid (Or You'll Risk Getting Kicked-Off Google) - The Best Way To Find A Profitable Niche For Making Money! - And Much, Much More! Think Of How Rewarding It Will Feel To Finally Understand Google Advertising...
Author | : April Cox |
Publisher | : |
Total Pages | : |
Release | : 2021-09-15 |
Genre | : |
ISBN | : 9781737557012 |
Download Self-Publishing Made Simple Book in PDF, Epub and Kindle
Author | : K. S. Brooks |
Publisher | : Createspace Independent Pub |
Total Pages | : 136 |
Release | : 2013-01-17 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781480213425 |
Download Indies Unlimited: Authors' Snarkopaedia Book in PDF, Epub and Kindle
In Volume One of the Authors' Snarkopaedia, sentences have been painstakingly crafted together using nouns, verbs and other words, bringing you paragraphs of text. These paragraphs flow into pages of expert tips, advice and insight for authors at all levels of the publication food chain. Any book can claim to offer this type of information, but they can't give you what sets the Indies Unlimited Authors' Snarkopaedia above the rest: the "je ne sais squat" of the high decorated staff of the Snarkology Department at the Indies Unlimited Online Academy. Their groundbreaking and empirical research over the years sheds new and snarkified light on subjects ranging from book publishing and marketing to the nuts and bolts of writing and technology. If you like information to grab you by the throat and smack you in the face, the Indies Unlimited Authors' Snarkopaedia is the reference book for you.
Author | : Melvin Powers |
Publisher | : |
Total Pages | : 244 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9780879804350 |
Download Making Money with Classified Ads Book in PDF, Epub and Kindle
Author | : Barry Maher |
Publisher | : Barry Maher |
Total Pages | : 299 |
Release | : 2006-07-25 |
Genre | : Business & Economics |
ISBN | : 0978732111 |
Download Getting the Most from Your Yellow Pages Advertising Book in PDF, Epub and Kindle
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author | : Bill Glazer |
Publisher | : Morgan James Publishing |
Total Pages | : 269 |
Release | : 2009-05-01 |
Genre | : Business & Economics |
ISBN | : 0982379390 |
Download Outrageous Advertising That's Outrageously Successful Book in PDF, Epub and Kindle
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
Author | : Craig Garber |
Publisher | : Craig Garber |
Total Pages | : 366 |
Release | : 2011-05 |
Genre | : Business & Economics |
ISBN | : 0984125515 |
Download How To Make Maximum Money With Minimum Customers Book in PDF, Epub and Kindle
"If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.