Originally published in 1985, this bestselling, essential book about management and motivation has over 1 million copies in print and remains relevant for today. Alan Loy McGinnis, author of the award-winning, international bestseller The Friendship Factor, studied great leaders throughout history, the most effective organizations of modern times, and prominent psychologists to culminate a wealth of motivational tips and ideas. In this book are 12 practical principles to help anyone -- parent, manager, teacher, friend -- motivate, inspire, influence, and build enthusiasm. Mastering the art of motivation and improving relational habits isn't easy but McGinnis includes encouragement alongside real-life examples to relay life application for any scenario. Every chapter is a must-read with deeper revelations on specific topics and powerful ways to focus one's energy toward change and improvement. People management, team-building, individual assessment, goal setting, accountability, and dealing with trouble-makers are just a few of the topics covered in the highly accessible chapters. McGinnis' positive and strengths-based approach inspires momentous change, allowing individuality and input along the way. Bringing out the best starts with you, and then you can bring out the best in others.