Handbook on Tourism and Social Media

Handbook on Tourism and Social Media
Author: Dogan Gursoy
Publisher: Edward Elgar Publishing
Total Pages: 520
Release: 2022-02-28
Genre: Social media
ISBN: 9781800371408

Download Handbook on Tourism and Social Media Book in PDF, Epub and Kindle

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Author: Ramos, Célia M.Q.
Publisher: IGI Global
Total Pages: 477
Release: 2019-12-27
Genre: Business & Economics
ISBN: 1799819485

Download Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector Book in PDF, Epub and Kindle

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Handbook on Heritage, Sustainable Tourism and Digital Media

Handbook on Heritage, Sustainable Tourism and Digital Media
Author: De Ascaniis, Silvia
Publisher: Edward Elgar Publishing
Total Pages: 400
Release: 2022-02-04
Genre: Business & Economics
ISBN: 178897008X

Download Handbook on Heritage, Sustainable Tourism and Digital Media Book in PDF, Epub and Kindle

Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

Social Media in Travel, Tourism and Hospitality

Social Media in Travel, Tourism and Hospitality
Author: Evangelos Christou
Publisher: Routledge
Total Pages: 298
Release: 2016-04-01
Genre: Business & Economics
ISBN: 1317053796

Download Social Media in Travel, Tourism and Hospitality Book in PDF, Epub and Kindle

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

The Routledge Handbook of Tourism Marketing

The Routledge Handbook of Tourism Marketing
Author: Scott McCabe
Publisher: Routledge
Total Pages: 523
Release: 2014-01-03
Genre: Business & Economics
ISBN: 1317936191

Download The Routledge Handbook of Tourism Marketing Book in PDF, Epub and Kindle

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences
Author:
Publisher: Emerald Group Publishing
Total Pages: 584
Release: 2016-11-09
Genre: Business & Economics
ISBN: 1786352893

Download The Handbook of Managing and Marketing Tourism Experiences Book in PDF, Epub and Kindle

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality
Author: Roberta Minazzi
Publisher: Springer
Total Pages: 178
Release: 2014-11-01
Genre: Business & Economics
ISBN: 3319051822

Download Social Media Marketing in Tourism and Hospitality Book in PDF, Epub and Kindle

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Routledge Handbook on Tourism in the Middle East and North Africa

Routledge Handbook on Tourism in the Middle East and North Africa
Author: Dallen J. Timothy
Publisher: Routledge
Total Pages: 786
Release: 2018-12-07
Genre: Business & Economics
ISBN: 1317229231

Download Routledge Handbook on Tourism in the Middle East and North Africa Book in PDF, Epub and Kindle

The Routledge Handbook on Tourism in the Middle East and North Africa examines the importance of tourism as a historical, economic, social, environmental, religious and political force in the Middle East and North Africa (MENA). It highlights the ecological and resource challenges related to water, desert environments, climate change and oil. It provides an in-depth analysis of the geopolitical conditions that have long determined the patterns of tourism demand and supply throughout the region and how these play out in the everyday lives of residents and destinations as they attempt to grow tourism or ignore it entirely. While cultural heritage remains the primary tourism asset for the region as a whole, many new types of tourisms are emerging, especially in the Arabian Gulf region, where hyper-development is closely associated with the increasingly prominent role of luxury real estate and shopping, retail, medical tourism, cruises and transit tourism. The growing phenomenon of an expatriate workforce, and how its segregation from the citizenry creates a dual socio-economic system in several countries, is unmatched by other regions of the world. Many indigenous people of MENA keep themselves apart from other dominant groups in the region, although these social boundaries are becoming increasingly blurred as tourism, being one socio-economic force for change, has inspired many nomadic peoples to settle into towns and villages and rely more on tourists for their livelihoods. All of these issues and more shape the foundations of this book. This Handbook is the first of its kind to examine tourism from a broad regional and inclusive perspective, surveying a broad range of social, cultural, heritage, ecological and political matters in a single volume. With a wide range of contributors, many of whom are natives of the Middle East and North Africa, this Handbook is a vital resource for students and scholars interested in Tourism, Middle East Studies and Geography.

Handbook on Tourism and Social Media

Handbook on Tourism and Social Media
Author: Gursoy, Dogan
Publisher: Edward Elgar Publishing
Total Pages: 528
Release: 2022-02-11
Genre: Business & Economics
ISBN: 1800371411

Download Handbook on Tourism and Social Media Book in PDF, Epub and Kindle

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

Managing Social Media Practices in the Digital Economy

Managing Social Media Practices in the Digital Economy
Author: Alavi, Shirin
Publisher: IGI Global
Total Pages: 312
Release: 2019-12-27
Genre: Business & Economics
ISBN: 1799821870

Download Managing Social Media Practices in the Digital Economy Book in PDF, Epub and Kindle

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.