Handbook of Research on Counterfeiting and Illicit Trade
Author | : Peggy E. Chaudhry |
Publisher | : Edward Elgar Publishing |
Total Pages | : 513 |
Release | : 2017-07-28 |
Genre | : Business & Economics |
ISBN | : 1785366459 |
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This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.