Gender And Consumption
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Author | : Lydia Martens |
Publisher | : Routledge |
Total Pages | : 257 |
Release | : 2016-04-15 |
Genre | : Social Science |
ISBN | : 1317130782 |
Download Gender and Consumption Book in PDF, Epub and Kindle
Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into women’s domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations. Through a variety of case studies (such as gambling, wedding day consumption and bedroom décor), the essays explore and reconsider the nature of public and private spaces, and the subsequent nature of domestic space - often by challenging traditional notions of what constitutes ’the domestic’. The volume demonstrates the broad range of experiences that domestic consumption offers women and reveals some of the complex meanings and motivations underpinning women’s consumption practices.
Author | : Victoria De Grazia |
Publisher | : Univ of California Press |
Total Pages | : 442 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : 9780520200340 |
Download The Sex of Things Book in PDF, Epub and Kindle
"A rare pleasure. Rooting gender and consumption in the actions of people making their own history, these brilliant essays move from nineteenth-century pinups to the formation of gendered modernity. Once you've savored this volume, you'll never think of modern life in the same way again."--Temma Kaplan, author of Red City, Blue Period
Author | : Jennifer Scanlon |
Publisher | : NYU Press |
Total Pages | : 401 |
Release | : 2000-08 |
Genre | : Business & Economics |
ISBN | : 0814781322 |
Download The Gender and Consumer Culture Reader Book in PDF, Epub and Kindle
An interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture, identity through purchasing, the supply side of consumer culture and the ways in which consumers embrace, resist and manipulate the messages and activities of consumer culture. Topics include: shoplifting, racism in advertising, the Zoot suit, Esquire magazine, Dockers, lesbianism, narcissism.
Author | : Cele C. Otnes |
Publisher | : Taylor & Francis |
Total Pages | : 484 |
Release | : 2012-04-27 |
Genre | : Business & Economics |
ISBN | : 1136463488 |
Download Gender, Culture, and Consumer Behavior Book in PDF, Epub and Kindle
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Author | : Jennifer Scanlon |
Publisher | : NYU Press |
Total Pages | : 401 |
Release | : 2000-08 |
Genre | : Business & Economics |
ISBN | : 0814781314 |
Download The Gender and Consumer Culture Reader Book in PDF, Epub and Kindle
In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.
Author | : Roger Horowitz |
Publisher | : University of Virginia Press |
Total Pages | : 260 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : 9780813918020 |
Download His and Hers Book in PDF, Epub and Kindle
This volume will be of interest to historians in a wide range of fields.
Author | : Timothy de Waal Malefyt |
Publisher | : |
Total Pages | : 258 |
Release | : 2020 |
Genre | : Business anthropology |
ISBN | : 9780367463144 |
Download Women, Consumption and Paradox Book in PDF, Epub and Kindle
Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies, and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.
Author | : Terrence H. Witkowski |
Publisher | : Routledge |
Total Pages | : 354 |
Release | : 2017-09-14 |
Genre | : Business & Economics |
ISBN | : 131738542X |
Download A History of American Consumption Book in PDF, Epub and Kindle
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.
Author | : Alison Adam |
Publisher | : Routledge |
Total Pages | : 353 |
Release | : 2005-08-03 |
Genre | : Social Science |
ISBN | : 1134570058 |
Download Virtual Gender Book in PDF, Epub and Kindle
As yet there has been relatively little published on women's activities in relation to new digital technologies. Virtual Gender brings together theoretical perspectives from feminist theory, the sociology of technology and gender studies with well designed empirical studies to throw new light on the impact of ICTs on contemporary social life. A line-up of authors from around the world looks at the gender and technology issues related to leisure, pleasure and consumption, identity and self. Their research is set against a backcloth of renewed interest in citizenship and ethics and how these concepts are recreated in an on-line situation, particularly in local settings. With chapters on subjects ranging from gender-switching on-line, computer games, and cyberstalking to the use of the domestic telephone, this stimulating collection challenges the stereotype of woman as a passive victim of technology. It offers new ways of looking at the many dimensions in which ICTs can be said to be gendered and will be a rich resource for students and teachers in this expanding field of study.
Author | : Martens |
Publisher | : Open University Press |
Total Pages | : |
Release | : |
Genre | : |
ISBN | : 9780335205417 |
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