From Meerkat to Periscope

From Meerkat to Periscope
Author: Marc Edelman
Publisher:
Total Pages: 27
Release: 2016
Genre:
ISBN:
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This article discusses the potential impact of live streaming on the commercial sports industry and analyzes whether commercial sports enterprises have the legal power to stop live streaming of professional and collegiate sporting events. Part I of this article explores the history of live streaming commercial sporting events. Part II analyzes whether courts are likely to hold live streamers directly liable for their actions under federal copyright law. Part III discusses whether courts are likely to hold manufacturers of live streaming applications secondarily liable for copyright infringement. Part IV assesses the legality of live streaming under right of publicity law. Part V then analyzes the legality of live streaming under unfair competition doctrines. Finally, Part VI concludes that current federal and state laws adequately address all meaningful public policy concerns related to the live steaming of commercial sporting events.

Periscope Marketing Excellence

Periscope Marketing Excellence
Author: RD king
Publisher: 大賢者外語
Total Pages: 63
Release:
Genre: Business & Economics
ISBN:
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Step-By-Step Blueprint Reveals How To Harness The Power Of Streaming Video And Periscope To Get Hordes Of Targeted Traffic! Live video streaming just might be the next ‘big thing’ in the world of digital marketing. And as every digital marketer should know, keeping up to date with the latest developments is key if you want to stay ahead of the competition. What’s more, is that live video streaming could end up being something that changes the whole world. In the same kind of way that cloud computing could potentially change the way all of our technology works and the way we do everything, live video streaming has potential to impact on every major aspect of our lives. This is an incredible opportunity then – to jump on board with something at this incredibly exciting inception point and to influence its trajectory and its impact on the world. Imagine if you had been around when the internet first launched and you had a book that could tell you exactly how to make the most of everything the web promised. Well, that’s exactly where you find yourself now. If you get involved with live video streaming now, you can solidify yourself as a massive presence here before other marketers get on board. But what is live video streaming? Just why does it hold so much promise? And how can you make sure that you’re doing it right? That’s what we’re going to find out, so hang onto your hats and get ready for an exciting ride into a brave new frontier in digital marketing! Below is the list of chapters that you are about to explore and experience the value: Chapter 1: What is Live Video Streaming? And What is Periscope? Chapter 2: The Marketing Potential for Streaming Chapter 3: Periscope Chapter 4: Your Strategy – Provide Value Chapter 5: How to Make Amazing Videos for Periscope Chapter 6: Top Tips for Generating More Viewers Chapter 7: The Other Platforms

The Grid

The Grid
Author: Matt Watkinson
Publisher: Random House
Total Pages: 352
Release: 2017-08-24
Genre: Business & Economics
ISBN: 1473537851
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____________________ This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business. The Grid provides the mental scaffolding to help you: · Evaluate and refine product and service ideas · Reduce risk by considering the broader impact of strategic decisions · Identify the root causes of business challenges · Anticipate the impact of changes in the market and turn them to your advantage · Collaborate more effectively across teams Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making. ____________________ 'The Grid provides you with a simple way to look at the complex system which is your business. With the possible exception of Warren Buffett, everyone needs to read this book.' RORY SUTHERLAND, VICE CHAIRMAN, OGILVY GROUP 'The Grid provides a systematic framework for looking at virtually all the critical aspects of your business, and maybe more valuable, at how each affects the others. It'll be a rare reader who doesn't come away with fresh, useful insights into his or her enterprise.' WALTER KEICHEL III, author of The Lords of Strategy 'Matt Watkinson distils strategic know-how into nine ingenious perspectives and, with the use of clever examples, shows us how to apply this technique of thinking to any business problem or market opportunity. An extraordinarily powerful book.' DR JULES GODDARD, author of Uncommon Sense, Common Nonsense 'The Grid presents a unique, joined up approach to decision-making, revealing both the holistic nature of business and all the key elements a business must consider. I can safely say that if you only read one business book in your life it should be The Grid.' PHILIP ROWLEY, Chief Finance Officer, Sony Pictures Entertainment

Hey, Whipple, Squeeze This

Hey, Whipple, Squeeze This
Author: Luke Sullivan
Publisher: John Wiley & Sons
Total Pages: 400
Release: 2016-01-19
Genre: Business & Economics
ISBN: 1119164036
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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Social, Mobile, and Emerging Media around the World

Social, Mobile, and Emerging Media around the World
Author: Alexander V. Laskin
Publisher: Rowman & Littlefield
Total Pages: 206
Release: 2018-06-20
Genre: Language Arts & Disciplines
ISBN: 1498573517
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Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.

Social Media Strategy

Social Media Strategy
Author: Keith A. Quesenberry
Publisher: Rowman & Littlefield
Total Pages: 377
Release: 2018-07-09
Genre: Language Arts & Disciplines
ISBN: 153810136X
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Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

Handbook of Research on Mobile Learning in Contemporary Classrooms

Handbook of Research on Mobile Learning in Contemporary Classrooms
Author: Mentor, Dominic
Publisher: IGI Global
Total Pages: 500
Release: 2016-06-27
Genre: Education
ISBN: 1522502521
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It is the responsibility of educators to utilize contemporary avenues in order to reach their students in ways familiar to them. When teaching digital natives, new techniques are necessary for making new information relevant to their experience. One way to do this is through the use of mobile devices in curricula. This integration can make education accessible anywhere and to anyone, personalized to each student's schedule and needs. The Handbook of Research on Mobile Learning in Contemporary Classrooms expounds the current research on m-learning and strategies to leverage mobile devices in educational contexts. It also addresses the importance of communication, community, and mobility in modern classrooms, while offering a comprehensive overview of the theory and pedagogy associated with this new technology. Nonprofit organizers, K-12 educators, administrators, policy makers, students of education, and developers will find this book to be an important research companion.

Social Media

Social Media
Author: Regina Luttrell
Publisher: Rowman & Littlefield
Total Pages: 225
Release: 2016-08-19
Genre: Language Arts & Disciplines
ISBN: 1442265256
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Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

Taking Your Customer CareTM to the Next Level

Taking Your Customer CareTM to the Next Level
Author: Steve Brubaker
Publisher: AuthorHouse
Total Pages: 218
Release: 2015-08-28
Genre: Business & Economics
ISBN: 1504933044
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Companies spend big money and significant resources to acquire new customers, but they tend to give little thought on how to keep their business. Thats a big mistake! Nadji Tehrani and Steve Brubaker, both Customer Care experts, explore how to go the extra mile in keeping customers happy. Whether you work at a startup or an established organization, youll find proven strategies that will help you: define and deliver extraordinary Customer Care; duplicate the practices of companies that provide great customer service; avoid practices of companies that have failed to deliver on their promises; devote more resources to keeping current customers happy. develop incentives, policies, and training to encourage staff to solve problems. Examples from companies such as Ace Hardware, Amazon, American Express, Apple, Disney, The Ritz-Carlton, Starbucks, Southwest Airlines, Wine Enthusiast, and Zappos make this an essential guide for any professional who wants to forge stronger relationships with customers. Everyone knows that its far less expensive to keep existing customers than it is to win and onboard new ones. Thats just one of the many reasons to learn the lessons in Taking Your Customer Care to the Next Level.

The Future X Network

The Future X Network
Author: Marcus K. Weldon
Publisher: CRC Press
Total Pages: 470
Release: 2018-09-03
Genre: Computers
ISBN: 1315362023
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We are at the dawn of an era in networking that has the potential to define a new phase of human existence. This era will be shaped by the digitization and connection of everything and everyone with the goal of automating much of life, effectively creating time by maximizing the efficiency of everything we do and augmenting our intelligence with knowledge that expedites and optimizes decision-making and everyday routines and processes. The Future X Network: A Bell Labs Perspective outlines how Bell Labs sees this future unfolding and the key technological breakthroughs needed at both the architectural and systems levels. Each chapter of the book is dedicated to a major area of change and the network and systems innovation required to realize the technological revolution that will be the essential product of this new digital future.