A blueprint for planning, building, and operating a successful urgent care center or freestanding ED. One in five Americans lacks adequate access to primary care physicians and even those patients with insurance and a primary care doctor can struggle to get same-day appointments, leaving many seeking treatment in overcrowded, high-cost emergency departments. Urgent care centers offer patients a lower-cost, convenient alternative to hospitals. For providers, these centers represent new business opportunities. This roadmap to urgent care centers will help you and your organization: * Create a financial plan * Determine whether to lease or build * Develop an efficient staffing model * Effectively market the urgent care center * Learn strategies to grow and expand the urgent care center's services