Food Markets in Review, 1979-1982
Author | : American Institute of Food Distribution |
Publisher | : |
Total Pages | : |
Release | : 1983* |
Genre | : Food industry and trade |
ISBN | : |
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Author | : American Institute of Food Distribution |
Publisher | : |
Total Pages | : |
Release | : 1983* |
Genre | : Food industry and trade |
ISBN | : |
Author | : American Institute of Food Distribution |
Publisher | : |
Total Pages | : 515 |
Release | : 1983 |
Genre | : Canned foods industry |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 636 |
Release | : 1981 |
Genre | : Labor laws and legislation |
ISBN | : |
Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews.
Author | : |
Publisher | : |
Total Pages | : 40 |
Release | : 1981 |
Genre | : Fish trade |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 294 |
Release | : 1983 |
Genre | : Food industry and trade |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 36 |
Release | : 1983 |
Genre | : Fisheries |
ISBN | : |
Author | : |
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Total Pages | : 612 |
Release | : 1981 |
Genre | : Labor |
ISBN | : |
Author | : Anthony E. Gallo |
Publisher | : |
Total Pages | : 44 |
Release | : 1984 |
Genre | : Advertising |
ISBN | : |
Extract: Food is the most advertised product in the United States, amounting to $8 to $10 billion in 1980 and accounting for between 3 and 4 cents of each food dollar. Food manufacturers have increased their share of advertising and promotion expense while the retailer's share has gone down because of declining use of trading stamps. Promotion by fast food restaurants increased sharply over the past decade. Electronic advertising accounts for about 40 percent of food promotion, while printed and premium promotion account for a fourth each. Couponing, the fastest growing promotion form, accounted for about 11 percent. Between $2 and $4 billion of total food advertising was spent on manufacturers' promotion to the retailer. Advertising and promotion had little impact on increasing total U.S. food consumption, but may have diverted food purchases towards more heavily promoted foods.
Author | : |
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Total Pages | : 240 |
Release | : 1977 |
Genre | : Fish trade |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1102 |
Release | : 1976 |
Genre | : Aeronautics |
ISBN | : |