Federal Advertising and Marketing Law Guide
Author | : James E. Turner |
Publisher | : |
Total Pages | : |
Release | : 1980 |
Genre | : Advertising |
ISBN | : 9781556950094 |
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Author | : James E. Turner |
Publisher | : |
Total Pages | : |
Release | : 1980 |
Genre | : Advertising |
ISBN | : 9781556950094 |
Author | : Lee Wilson |
Publisher | : |
Total Pages | : 286 |
Release | : 2000 |
Genre | : Advertising laws |
ISBN | : |
This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
Author | : David McF Stemler |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Advertising |
ISBN | : 9780769879901 |
Author | : United States. Federal Trade Commission. Bureau of Consumer Protection |
Publisher | : |
Total Pages | : 32 |
Release | : 1998 |
Genre | : Advertising |
ISBN | : |
Author | : Dean K. Fueroghne |
Publisher | : Rowman & Littlefield |
Total Pages | : 398 |
Release | : 2017-03-01 |
Genre | : Business & Economics |
ISBN | : 1442244895 |
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2011 |
Genre | : |
ISBN | : |
Author | : American Bankers Association |
Publisher | : |
Total Pages | : 330 |
Release | : 1992-01-01 |
Genre | : |
ISBN | : 9780899822990 |
Author | : Bank Marketing Association (U.S.) |
Publisher | : |
Total Pages | : |
Release | : 1990 |
Genre | : Advertising |
ISBN | : |
Author | : Brenda L. Pritchard |
Publisher | : |
Total Pages | : 540 |
Release | : 2012 |
Genre | : Advertising laws |
ISBN | : 9780433472131 |
Author | : James E. Turner |
Publisher | : |
Total Pages | : |
Release | : 1990 |
Genre | : Advertising |
ISBN | : |