El marketing digital como impulsor de tratamientos estéticos

El marketing digital como impulsor de tratamientos estéticos
Author: Diego Santos López
Publisher:
Total Pages: 80
Release: 2018
Genre:
ISBN:

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Internet es, a día de hoy, el canal más fuerte de interacción entre usuarios. Del mismo modo que todas las disciplinas han tenido y tienen que saberse adaptar a este nuevo medio para conseguir explotarlo al máximo, el Marketing no podía ser menos. Una de las ramas más importantes y con más proyección hoy en día en el Marketing, es el Marketing Digital, los actuales y futuros profesionales de este sector, debemos conocer y adaptarnos a este medio y ser capaces de beneficiarnos de todo su abanico de posibilidades. Del mismo modo que otros muchos sectores, el de la medicina estética, es un sector que se está beneficiando, y continuará haciéndolo, del gran poder de las técnicas y estrategias ofrecidas dentro del marketing digital, con el fin de crecer y aumentar su actividad en el mercado actual y futuro. Por ello he querido implementar y analizar este proyecto de marketing digital, directamente destinado al sector de la medicina estética actual. Palabras clave: Marketing Digital, Redes Sociales, Medicina Estética, Plan de Marketing Digital.

Marketing Digital En Su Clínica Estética

Marketing Digital En Su Clínica Estética
Author: Benito Novas
Publisher: Palibrio
Total Pages: 214
Release: 2018-10-04
Genre: Business & Economics
ISBN: 1506526756

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“Lo que más me ha impresionado de “Marketing digital en su clínica estética” es que las estrategias son sumamente prácticas y sencillas de implementar y además no cuestan demasiado. Cada cirujano plástico debería leer este libro”. — Alfredo Hoyos MD “Marketing digital en su clínica estética” Guía completa para médicos estéticos. Una guía práctica hands-on para monetizar social media, web y marketing digital. Nuevas técnicas, tácticas, plataformas, tendencias y oportunidades. Incremente su tráfico, leads, ventas y su espacio en el mercado. Guía paso a paso para el planeamiento y la ejecución de su plan de mercadeo con resultados acelerados. Cubrimos todos los aspectos de video y foto marketing con Instagram, Facebook, Periscope y Google Hangout.

Thinking Spanish Translation

Thinking Spanish Translation
Author: Louise Haywood
Publisher: Routledge
Total Pages: 246
Release: 2002-09-10
Genre: Language Arts & Disciplines
ISBN: 1134818688

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Thinking Spanish Translation is a comprehensive and revolutionary 20-week course in translation method with a challenging and entertaining approach to the acquisition of translation skills.

Econometric Models and Economic Forecasts

Econometric Models and Economic Forecasts
Author: Robert S. Pindyck
Publisher: McGraw-Hill/Irwin
Total Pages: 664
Release: 1998
Genre: Business & Economics
ISBN: 9780079132925

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This well known text helps students understand the art of model building - what type of model to build, building the appropriate model, testing it statistically, and applying the model to practical problems in forecasting and analysis.

The Information

The Information
Author: James Gleick
Publisher: Vintage
Total Pages: 400
Release: 2011-03-01
Genre: Science
ISBN: 0307379574

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From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award

Marketing and Smart Technologies

Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 783
Release: 2021-03-09
Genre: Technology & Engineering
ISBN: 9813341831

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Engaging People in Sustainability

Engaging People in Sustainability
Author: Daniella Tilbury
Publisher: IUCN
Total Pages: 152
Release: 2004
Genre: Business & Economics
ISBN: 9782831708232

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The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].

Cracking the code

Cracking the code
Author: UNESCO
Publisher: UNESCO Publishing
Total Pages: 82
Release: 2017-09-04
Genre:
ISBN: 9231002333

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This report aims to 'crack the code' by deciphering the factors that hinder and facilitate girls' and women's participation, achievement and continuation in science, technology, engineering and mathematics (STEM) education and, in particular, what the education sector can do to promote girls' and women's interest in and engagement with STEM education and ultimately STEM careers.

Location-Based Marketing

Location-Based Marketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
Total Pages: 260
Release: 2020-06-16
Genre: Business & Economics
ISBN: 1786305801

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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Meeting at Grand Central

Meeting at Grand Central
Author: Lee Cronk
Publisher: Princeton University Press
Total Pages: 260
Release: 2013
Genre: Business & Economics
ISBN: 0691154953

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"Meeting at Grand Central brings together insights from evolutionary biology, political science, economics, anthropology, and other fields to explain how the interactions between our evolved selves and the institutional structures we have created make cooperation possible. The book begins with a look at the ideas of Mancur Olson and George Williams, who shifted the question of why cooperation happens from an emphasis on group benefits to individual costs. It then explores how these ideas have influenced our thinking about cooperation, coordination, and collective action. The book persuasively argues that cooperation and its failures are best explained by evolutionary and social theories working together. Selection sometimes favors cooperative tendencies, while institutions, norms, and incentives encourage and make possible actual cooperation."--Publisher's website.