Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader

Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader
Author: Suzanne Bates
Publisher: McGraw Hill Professional
Total Pages: 256
Release: 2011-09-22
Genre: Business & Economics
ISBN: 0071762906
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Ride your personal brand to the highest level in your field! ”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.” —DONNY DEUTSCH, television host and Chairman, Deutsch Inc. “Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.” —ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible “I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.” —JONATHAN RECKFORD, CEO, Habitat for Humanity International “Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.” —MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization “Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.” —ANDREW SOBEL, author of All for One and Clients for Life About the Book Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. No two sets of values, principles, vision, and skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can: Connect with key audiences Elevate your leader profile Attract and retain the best talent Create business opportunities Shape a high-performance culture Drive long-term value within your company It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it. You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.

CEO Branding

CEO Branding
Author: Marc Fetscherin
Publisher: Routledge
Total Pages: 337
Release: 2015-06-19
Genre: Business & Economics
ISBN: 1317746635
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CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org

All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence

All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence
Author: Suzanne Bates
Publisher: McGraw Hill Professional
Total Pages: 304
Release: 2016-03-04
Genre: Business & Economics
ISBN: 1259585786
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The book that cracks the code on executive presence: what it is, why it matters, and how you can achieve it. You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and bestselling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be. Using the research-based, scientifically-grounded Bates Executive Presence Index—Bates ExPITM—you can assess your ability to influence results and maximize your impact, scientifically and systematically. With this proven approach, you can: * Develop your presence in and out of the boardroom * Engage, inspire, align, and move others to act and succeed * Strengthen teams, drive change, and lead with incredible confidence * Make a real and lasting impact on your company, your career, and your life Bates’ groundbreaking approach to enhancing executive presence is not a one-size-fits-all plan. Since every leader is different, the book shows you how to measure your individual qualities using a three-dimensional model of your character, substance, and style. You’ll discover how perceptions of 15 distinct facets of your leadership style, such as authenticity, integrity, composure, vision, and intentionality, are proven to help you drive results. . You’ll learn how to leverage your strengths, improve your weaknesses, and develop an executive presence that is uniquely your own. Whether you’re taking on a new executive position, facing new and exciting challenges, trying to build better and stronger team, or developing new emerging leaders within your organization, All the Leader You Can Be has all the guidance you need to achieve extraordinary executive presence.

The Ugly Duckling Is a Swan

The Ugly Duckling Is a Swan
Author: Matthias Ehrhardt
Publisher: Herbert Utz Verlag
Total Pages: 98
Release: 2015-01-30
Genre: Literatur
ISBN: 3831643598
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‘The ugly duckling is a swan.’ Thus ends the fairy tale of The Ugly Duckling by Hans Christian Andersen. However, until that beautiful day when it met its fellow swans, the little bird had to go through some tough times. And the ugly duckling is not the only protagonist that faced difficult moments before seeing a happy ending. There are countless fairy tales such as ‘Cinderella’ and ‘Haensel and Gretel’, just to name a few. ‘Rags-to-riches plots’ have been used by leaders and societies at all times throughout history to recount their own stories. Interestingly, turn­around stories have gained more and more ‘scientific interest’, also in ‘marketing’, ‘entrepreneurship’, and, most recently, even as a ‘leadership tool’. Apparently, we seem to like protagonists which successfully make their way through troubled times. But why? Is it because they might inspire or encourage us and give us hope for a good ending? Or is there anything else we can learn from the ugly duckling, Cinderella, and their fellow protagonists? To that end, the four short essays in the present book examine foundations, features, and actual applications of turn­around stories in various areas. The central aim of all of this is that turnaround stories may give entrepreneurs and leaders hope but also advice so that they, after all kinds of challenges and crises in their own lives, may eventually come to experience that the ‘ugly duckling is a swan.’

Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!

Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!
Author: Suzanne Bates
Publisher: McGraw Hill Professional
Total Pages: 289
Release: 2009-01-14
Genre: Business & Economics
ISBN: 007164184X
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“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There "Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice." -Jeffrey Gitomer, author of The Little Red Book of Selling The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose. In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You'll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable. Inside, you’ll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you’ll find helpful, easy-to-follow advice on how to communicate ina way that inspires people to act. Motivate Like a CEO teaches you how to: Inspire people to embrace and share your vision Speak with energy and confidence in tough situations Turn challenges into opportunities Get your team engaged, in the loop, and tracking real results Make time in your schedule for sharing your message of motivation throughout your company Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen. Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.

The Hidden Leader

The Hidden Leader
Author: Scott Edinger
Publisher: AMACOM
Total Pages: 254
Release: 2015-02-04
Genre: Business & Economics
ISBN: 0814434002
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This book helps managers recognize hidden gems in the workplace and learn how to utilize them for their greatest impact. Think you can spot the leaders in your company? Don’t assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem; the service rep who thinks outside the box and creates unshakeable customer loyalty. These are more than “good employees”, these are “hidden leaders” and they are critical to an organization’s long-term success. Managers today need to make the most of all their resources—and The Hidden Leader shows them how to identify and cultivate these talented but under utilized employees, who: Demonstrate integrity Lead through authentic relationships Focus on results Work from clear customer purpose Fulfill the value promise of the company Don’t settle for the traditional feedback that tells you these are “good employees” who deserve a pat on the back and a 3 percent increase at the end of the year. These hidden leaders will soon be pulled out by another organization giving them the opportunity they deserve. Supported by real-world examples of hidden leaders in action--and QR codes readers can scan for instant access to online assessments--The Hidden Leader helps managers discover these secret saviors and enable them to deliver even greater value to customers.

Be an Entrepreneur

Be an Entrepreneur
Author: Spencer Blake
Publisher: Independently Published
Total Pages: 0
Release: 2024-06-26
Genre: Business & Economics
ISBN:
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Unlock the secrets to becoming the most inspiring and effective CEO the world has ever seen with "Be An Entrepreneur: How to become the best CEO ever" In a world where leadership is constantly evolving, the path to becoming an extraordinary CEO is both a challenging and rewarding journey. This groundbreaking book, penned by leadership expert [Spencer Blake], provides a step-by-step guide to mastering the essential qualities and skills needed to lead with vision, integrity, and unparalleled impact. Inside "Be An Entrepreneur," you will discover: - Visionary Leadership: Learn how to craft a compelling vision that aligns with your team's values and drives your organization toward unprecedented success. - Leading by Example: Understand the transformative power of embodying the values and work ethic you wish to see in your organization. - Empowering Your Team: Uncover the secrets to delegating effectively, fostering autonomy, and creating a culture where employees thrive. - Cultivating a Positive Company Culture: Master the art of building an inclusive, supportive, and collaborative environment that attracts and retains top talent. - Mastering Communication: Develop the skills to communicate with clarity, empathy, and effectiveness, ensuring your message resonates with all stakeholders. - Leading with Empathy: Discover how genuine care and understanding can revolutionize your leadership style and enhance employee engagement. - Innovation and Adaptability: Stay ahead of industry trends and foster a culture of creativity and innovation within your organization. - Ethical Decision-Making: Balance profit with purpose by making decisions that are not only good for business but also socially responsible. - Building Strong Relationships: Learn the art of networking and relationship management to build lasting, trust-based connections. - Continuous Learning and Resilience: Embrace lifelong learning and develop the resilience to navigate challenges and emerge stronger. "Be An Entrepreneur" is not just a guide; it's a transformative journey towards becoming a leader who inspires, motivates, and drives real change. Packed with actionable insights, powerful strategies, and inspiring stories of legendary CEOs, this book is your ultimate resource for achieving greatness in the realm of leadership. Whether you're an aspiring CEO, a seasoned executive, or a leader looking to elevate your impact, this book will equip you with the tools, knowledge, and mindset to become the best CEO that ever lived. Embrace the challenge, transform your leadership, and leave a lasting legacy with "Be An Entrepreneur." Press the BUY button now!

Next Generation Leader

Next Generation Leader
Author: Andy Stanley
Publisher: Multnomah
Total Pages: 176
Release: 2011-10-19
Genre: Religion
ISBN: 158860148X
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A growing number of next generation Christians are eager to learn, grow, and lead in ministry or in the marketplace. Mentoring young leaders, as they face the unique issues of a changing world, has been pastor and Visioneering author Andy Stanley's passion for more than a decade. Here, he shares material from his leadership training sessions, developed to address essential leadership qualities such as character, clarity, courage, and competency. This is the perfect guide for any new leader -- or for the mentor of a future leader! Clear, stylish typeset, with user-friendly links to referenced Scripture.

The Brand Mapping Strategy

The Brand Mapping Strategy
Author: Karen Tiber Leland
Publisher: Entrepreneur Press
Total Pages: 164
Release: 2016-06-20
Genre: Business & Economics
ISBN: 1613083394
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If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Leadership By Choice

Leadership By Choice
Author: Susan C. Salvemini
Publisher:
Total Pages: 238
Release: 2018-07
Genre: Business & Economics
ISBN: 9781945252389
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Lots of books about developing leadership skills assume that the goal of the reader is to move on from their current position and into one with more supervisory responsibilities. In Leadership By Choice, author Sue Salvemini encourages you to start putting her suggestions to work right now, in whatever capacity you currently work. You can practice the seven key strategies she offers today, right where you are. Salvemini gives you tools to find what makes you tick and be all you are designed to be in order to have impact and influence as a leader in the workplace and beyond - and to love your job! The strategies include embracing your values, your vision, and your energy; tackling the roadblocks on your journey; developing listening and other skills; and helping your team members develop their own careers. She teaches Bruce Schneider's "7 Levels of Energy" and the impacts that catabolic and anabolic attitudes have in the workplace, discusses the principles of "Energy Leadership," and provides a comprehensive guide to overcoming ten key barriers to achieving goals, as well as lots of ideas for staying upbeat and passing your positive attitudinal energy on to others. A complimentary Reflection Journal is provided that is central to putting the strategies to work. The skills Salvemini teaches in Leadership By Choice can help you improve your outlook and productivity at work and become an effective leader whether you are already the CEO or just starting out in your career.