Custer's Best

Custer's Best
Author: French L. MacLean
Publisher: Schiffer Pub Limited
Total Pages: 239
Release: 2011
Genre: History
ISBN: 9780764337574
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This is the story of George Custer's best cavalry company at the 1876 Battle of the Little Bighorn – Company M. With a tragically-flawed, but extremely brave Company Commander and a no-nonsense First Sergeant, Company M maintained a disciplined withdrawal from the skirmish line fighting, saving Major Marcus Reno's entire detachment and possibly the rest of the regiment from annihilation. Presented here is the most-detailed work on a single company at the Little Bighorn ever written – the product of multi-year research at archives across the country and detailed visits to the battlefield by a combat veteran who understands fields of fire, weapons' effects, training, morale, decision-making, unit cohesion and the value of outstanding non-commissioned officers.

Custer's Trials

Custer's Trials
Author: T.J. Stiles
Publisher: Vintage
Total Pages: 642
Release: 2016-10-25
Genre: Biography & Autobiography
ISBN: 0307475948
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Winner of the 2016 Pulitzer Prize for History In this magisterial biography, T. J. Stiles paints a portrait of Custer both deeply personal and sweeping in scope, proving how much of Custer’s legacy has been ignored. He demolishes Custer’s historical caricature, revealing a capable yet insecure man, intelligent yet bigoted, passionate yet self-destructive, a romantic individualist at odds with the institution of the military (court-martialed twice in six years) and the new corporate economy, a wartime emancipator who rejected racial equality. Stiles argues that, although Custer was justly noted for his exploits on the western frontier, he also played a central role as both a wide-ranging participant and polarizing public figure in his extraordinary, transformational time—a time of civil war, emancipation, brutality toward Native Americans, and, finally, the Industrial Revolution—even as he became one of its casualties. Intimate, dramatic, and provocative, this biography captures the larger story of the changing nation. It casts surprising new light on one of the best-known figures of American history, a subject of seemingly endless fascination.

INSPIRED

INSPIRED
Author: Marty Cagan
Publisher: John Wiley & Sons
Total Pages: 370
Release: 2017-11-17
Genre: Business & Economics
ISBN: 111938754X
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How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Exploring with Custer

Exploring with Custer
Author: Ernest Grafe
Publisher:
Total Pages: 285
Release: 2002
Genre: Black Hills (S.D. and Wyo.)
ISBN: 9780971805316
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General George Armstrong Custer's journey to the Black Hills in 1874 was better documented than any other military expedition of the Old West. Photographer W.H. Illingworth recorded superb views of the landscape and several camps, and at least fifteen men wrote diaries, reports or newspaper dispatches brimming with detail.This book blends the 1874 photos with modern photos taken at the same places, along with selections from the written accounts, to paint a unique portrait of everyday life along the trail."Exploring With Custer" also includes a point-by-point guide to the Expedition's route within the Black Hills. The maps, directions and GPS readings lead you to the campsites and down the trail, with stops for many of the photo sites and even for ruts left by Custer's wagons.The choice is yours--use the photographs and accounts to relive the Black Hills Expedition from the comfort of home, or take this book into the field and listen to the stories of Custer and his men as you walk the very ground they first walked in 1874.Great reading for anyone interested in the military exploration, early photography, or the history of the American West.

Custer Died For Your Sins

Custer Died For Your Sins
Author: Vine Deloria
Publisher: Simon and Schuster
Total Pages: 312
Release: 2018-02-20
Genre: History
ISBN: 1501188232
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Standing Rock Sioux activist, professor, and attorney Vine Deloria, Jr., shares his thoughts about U.S. race relations, federal bureaucracies, Christian churches, and social scientists in a collection of eleven eye-opening essays infused with humor. This “manifesto” provides valuable insights on American Indian history, Native American culture, and context for minority protest movements mobilizing across the country throughout the 1960s and early 1970s. Originally published in 1969, this book remains a timeless classic and is one of the most significant nonfiction works written by a Native American.

Uncommon Service

Uncommon Service
Author: Frances X. Frei
Publisher: Harvard Business Press
Total Pages: 262
Release: 2012
Genre: Customer relations
ISBN: 1422133311
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Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

Son of the Morning Star

Son of the Morning Star
Author: Evan S. Connell
Publisher: North Point Press
Total Pages: 484
Release: 2011-04-01
Genre: History
ISBN: 0374708738
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Son of the Morning Star is the nonfiction account of General Custer from the great American novelist Evan S. Connell. Custer's Last Stand is among the most enduring events in American history--more than one hundred years after the fact, books continue to be written and people continue to argue about even the most basic details surrounding the Little Bighorn. Evan S. Connell, whom Joyce Carol Oates has described as "one of our most interesting and intelligent American writers," wrote what continues to be the most reliable--and compulsively readable--account of the subject. Connell makes good use of his meticulous research and novelist's eye for the story and detail to re-create the heroism, foolishness, and savagery of this crucial chapter in the history of the West.

Building a StoryBrand

Building a StoryBrand
Author: Donald Miller
Publisher: HarperCollins Leadership
Total Pages: 241
Release: 2017-10-10
Genre: Business & Economics
ISBN: 0718033337
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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Conversion Optimization

Conversion Optimization
Author: Khalid Saleh
Publisher: "O'Reilly Media, Inc."
Total Pages: 272
Release: 2010-11-01
Genre: Computers
ISBN: 9781449397692
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How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Crazy Horse and Custer

Crazy Horse and Custer
Author: Stephen E. Ambrose
Publisher: Open Road Media
Total Pages: 711
Release: 2014-07-01
Genre: Biography & Autobiography
ISBN: 1497659256
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A New York Times bestseller from the author of Band of Brothers: The biography of two fighters forever linked by history and the battle at Little Bighorn. On the sparkling morning of June 25, 1876, 611 men of the United States 7th Cavalry rode toward the banks of Little Bighorn in the Montana Territory, where three thousand Indians stood waiting for battle. The lives of two great warriors would soon be forever linked throughout history: Crazy Horse, leader of the Oglala Sioux, and General George Armstrong Custer. Both were men of aggression and supreme courage. Both became leaders in their societies at very early ages. Both were stripped of power, in disgrace, and worked to earn back the respect of their people. And to both of them, the unspoiled grandeur of the Great Plains of North America was an irresistible challenge. Their parallel lives would pave the way, in a manner unknown to either, for an inevitable clash between two nations fighting for possession of the open prairie.