Correlates of Season Ticket Renewal Behavior in College Football

Correlates of Season Ticket Renewal Behavior in College Football
Author: Rachel Lee Scott
Publisher:
Total Pages: 104
Release: 2017
Genre:
ISBN:
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The purpose of this study is to assist The University of Texas Athletic Department (UT) better understand why some of their football season ticket holders did not renew for the upcoming 2017-2018 season. This study examines and analyzes secondary data (n=14,503) about UT football season ticket holders provided by the athletic department to the researcher. By understanding who decided not to renew, UT can infer why they did not renew and ultimately design better marketing strategies to continue developing their relationship with season ticket holders. The implications of findings about these persons will provide a rational basis for the improvement of strategies to promote continued season ticket renewal.

Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games

Factors, Differential Market Effects, and Marketing Strategies in the Renewal of Season Tickets for Intercollegiate Football Games
Author: David W. Pan
Publisher:
Total Pages: 0
Release: 2015
Genre:
ISBN:
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This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA Division IA level within a proposed theoretical framework. Specifically, four significant factors were identified as being used in the decision-making process of whether or not to renew season tickets. The results showed that football season ticket holders at this level tend to place a great importance on performance-related variables, probably because football is viewed as the national sport. Secondly, the respective effect of selected variables on the identified factors was assessed so as to understand how to efficiently conduct marketing efforts. The findings rendered a series of justifications for formulating market-segment specific strategies for the sale of season tickets. Numerous pertinent issues also were raised and discussed in the study.

Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions

Examining the Relationship Between College Football Season Ticket Holders' Service Personal Values and Their Behavioral Intentions
Author: Gary Peng-Liang Tan
Publisher:
Total Pages: 418
Release: 2011
Genre: College sports
ISBN:
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Recently, some college football programs have experienced unsustainable attendance growth, increases in revenue discrepancies, stagnant "revenue growth", and increased operating costs (Brown, 2009; Fulks, 2009; Fullerton & Morgan, 2009; Jackson, 2005; NCAA, 2009, 2010). These problems can be examined from customer service, social identification, and consumer behavior perspectives (Curtin, 1982; Katona, 1974; Wann & Branscombe, 1993; Zeithaml, 1988). This study's research purposes are to understand service personal values antecedents and outcomes, and team identification's moderating effect on the relationship between service personal values, and both consumption satisfaction perceptions and behavioral outcomes. A sample of college football season ticket holders at a large public university in Southeastern United States completed an online survey. Factorial multivariate analysis of variance (MANOY A), multiple regression analysis, and hierarchical regression analysis were used to analyze the data. The findings of this study indicated college football season ticket holders' team identification moderated the relationship between their service value to social recognition (SYSR), and both consumption satisfaction and behavioral intentions. College football season ticket holders' with low team identification level are more likely to depend on SVSR to formulate their consumption satisfaction perceptions and behavioral intentions, compared to college football season ticket holders' with high team identification level. Antecedents of college football season ticket holders' service personal values include number of household members, gender, university affiliation, number of years holding season tickets, and ethnicity.

Egocentric Network Analysis

Egocentric Network Analysis
Author: Brea L. Perry
Publisher: Structural Analysis in the Soc
Total Pages: 371
Release: 2018-03-22
Genre: Political Science
ISBN: 110713143X
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An in-depth, comprehensive and practical guide to egocentric network analysis, focusing on fundamental theoretical, research design, and analytic issues.

Research Methods for Sports Studies

Research Methods for Sports Studies
Author: Chris Gratton
Publisher: Taylor & Francis
Total Pages: 321
Release: 2010
Genre: Education
ISBN: 0415493927
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This comprehensive, accessible and practical textbook provides a complete grounding in both qualitative and quantitative research methods for the sports studies student. The book offers the reader a step-by-step guide to the research process, from designing a research project, to collecting and analyzing data, to reporting the research, and is richly illustrated throughout with sport-related case-studies and examples from around the world. Now in a fully revised and updated new edition, the book covers key topics such as: choosing an appropriate research design undertaking a literature review key research techniques, including questionnaires, interviews, content analysis and ethnographic studies data analysis, including an introduction to SPSS, as well as guides to descriptive and inferential statistics writing a research report ethical issues in sports research. Research Methods in Sports Studies is designed to be a complete and self-contained companion to any research methods course and contains a wealth of useful features, such as highlighted definitions of key terms, revision questions, practical research exercises, and a companion website with web links, multiple choice questions, powerpoint slides, and other learning resources. The book is also an invaluable reference for any student undertaking a dissertation or research project as part of their studies. Visit the companion website at: www.routledge.com/textbooks/9780415493932

Democracy and Education

Democracy and Education
Author: John Dewey
Publisher: Createspace Independent Publishing Platform
Total Pages: 456
Release: 1916
Genre: Juvenile Nonfiction
ISBN:
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. Renewal of Life by Transmission. The most notable distinction between living and inanimate things is that the former maintain themselves by renewal. A stone when struck resists. If its resistance is greater than the force of the blow struck, it remains outwardly unchanged. Otherwise, it is shattered into smaller bits. Never does the stone attempt to react in such a way that it may maintain itself against the blow, much less so as to render the blow a contributing factor to its own continued action. While the living thing may easily be crushed by superior force, it none the less tries to turn the energies which act upon it into means of its own further existence. If it cannot do so, it does not just split into smaller pieces (at least in the higher forms of life), but loses its identity as a living thing. As long as it endures, it struggles to use surrounding energies in its own behalf. It uses light, air, moisture, and the material of soil. To say that it uses them is to say that it turns them into means of its own conservation. As long as it is growing, the energy it expends in thus turning the environment to account is more than compensated for by the return it gets: it grows. Understanding the word "control" in this sense, it may be said that a living being is one that subjugates and controls for its own continued activity the energies that would otherwise use it up. Life is a self-renewing process through action upon the environment.

Team Sports Marketing

Team Sports Marketing
Author: Kirk Wakeland
Publisher: Routledge
Total Pages: 284
Release: 2007-02-07
Genre: Business & Economics
ISBN: 1135137455
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Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.

Man, Play, and Games

Man, Play, and Games
Author: Roger Caillois
Publisher: University of Illinois Press
Total Pages: 228
Release: 2001
Genre: Games & Activities
ISBN: 9780252070334
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According to Roger Caillois, play is an occasion of pure waste. In spite of this - or because of it - play constitutes an essential element of human social and spiritual development. In this study, the author defines play as a free and voluntary activity that occurs in a pure space, isolated and protected from the rest of life.

Marketing Communications

Marketing Communications
Author: John R. Rossiter
Publisher: Prentice Hall
Total Pages: 500
Release: 2005
Genre: Business & Economics
ISBN: 9781741032697
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Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..

Essentials of Stochastic Processes

Essentials of Stochastic Processes
Author: Richard Durrett
Publisher: Springer
Total Pages: 282
Release: 2016-11-07
Genre: Mathematics
ISBN: 3319456148
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Building upon the previous editions, this textbook is a first course in stochastic processes taken by undergraduate and graduate students (MS and PhD students from math, statistics, economics, computer science, engineering, and finance departments) who have had a course in probability theory. It covers Markov chains in discrete and continuous time, Poisson processes, renewal processes, martingales, and option pricing. One can only learn a subject by seeing it in action, so there are a large number of examples and more than 300 carefully chosen exercises to deepen the reader’s understanding. Drawing from teaching experience and student feedback, there are many new examples and problems with solutions that use TI-83 to eliminate the tedious details of solving linear equations by hand, and the collection of exercises is much improved, with many more biological examples. Originally included in previous editions, material too advanced for this first course in stochastic processes has been eliminated while treatment of other topics useful for applications has been expanded. In addition, the ordering of topics has been improved; for example, the difficult subject of martingales is delayed until its usefulness can be applied in the treatment of mathematical finance.