Cornell Hospitality News
Author | : |
Publisher | : |
Total Pages | : 94 |
Release | : 1988 |
Genre | : Hospitality industry |
ISBN | : |
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Author | : |
Publisher | : |
Total Pages | : 94 |
Release | : 1988 |
Genre | : Hospitality industry |
ISBN | : |
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Total Pages | : 76 |
Release | : 2009 |
Genre | : Hospitality industry |
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Author | : Michael C. Sturman |
Publisher | : John Wiley & Sons |
Total Pages | : 519 |
Release | : 2011-03-31 |
Genre | : Business & Economics |
ISBN | : 1118016262 |
This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
Author | : Cornell Hotel Association |
Publisher | : |
Total Pages | : 0 |
Release | : |
Genre | : Hotel management |
ISBN | : |
Collection of all the publications of the Cornell Hotel Association from 1926-1952, in four volumes numbered Book 1-Book 4. Book 1 includes all publications from April 1926-May 20, 1938, encompassing Ye Hosts register, Register of Ye Hosts, Ezra Cornell register, Hotel Ezra Cornell news, Cornell hotel news, Cornell Hotel Association news, and The bull of '41 (issues of February 25 and March 11, 1938). Book 2 consists of The hotel news, September 26, 1938-May 10, 1939. Book 3 consists of The hotel news from September 25, 1939-May 10, 1940. Book 4 consists of The hotel news from September 23, 1940-April 7, 1948, and The Cornell innkeeper from November 1949-April 1953.
Author | : Cathy A. Enz |
Publisher | : SAGE |
Total Pages | : 1081 |
Release | : 2010-07-14 |
Genre | : Business & Economics |
ISBN | : 1412905907 |
This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
Author | : Chekitan S. Dev |
Publisher | : Cornell University Press |
Total Pages | : 191 |
Release | : 2012-11-01 |
Genre | : Business & Economics |
ISBN | : 0801465265 |
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
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Total Pages | : 702 |
Release | : 1905 |
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Total Pages | : 702 |
Release | : 1905 |
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Author | : Cathy A. Enz |
Publisher | : John Wiley and Sons |
Total Pages | : 704 |
Release | : 2009-04-07 |
Genre | : Business & Economics |
ISBN | : 047008359X |
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Author | : William C. Summers |
Publisher | : |
Total Pages | : 230 |
Release | : 2007 |
Genre | : Hospitality industry |
ISBN | : 9780964992115 |