Consumer Search and Public Policy
Author | : Howard Beales |
Publisher | : |
Total Pages | : 34 |
Release | : 1980 |
Genre | : Consumer education |
ISBN | : |
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Author | : Howard Beales |
Publisher | : |
Total Pages | : 34 |
Release | : 1980 |
Genre | : Consumer education |
ISBN | : |
Author | : Thomas C. Kinnear |
Publisher | : American Marketing Association |
Total Pages | : 188 |
Release | : 1984-05 |
Genre | : Business & Economics |
ISBN | : |
Author | : William L. Wilkie |
Publisher | : |
Total Pages | : 90 |
Release | : 1975 |
Genre | : Consumer protection |
ISBN | : |
Author | : William L. Wilkie |
Publisher | : |
Total Pages | : 27 |
Release | : 1977* |
Genre | : Consumers |
ISBN | : |
Author | : United States. Federal Trade Commission |
Publisher | : |
Total Pages | : |
Release | : 1980 |
Genre | : |
ISBN | : |
Author | : Eric J. Arnould |
Publisher | : SAGE |
Total Pages | : 425 |
Release | : 2018-06-30 |
Genre | : Business & Economics |
ISBN | : 1526452111 |
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author | : Klaus Günter Grunert |
Publisher | : Springer Science & Business Media |
Total Pages | : 392 |
Release | : 2005-03-29 |
Genre | : Business & Economics |
ISBN | : 9780387250038 |
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links consumption to modern social issues such as environmental protection, sound business ethics, and fair working conditions. Understanding consumers -- the way they buy products, the way they relate to questions of environmental importance, and the way they participate in public policy formulation processes –is of vital importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers, policy, and the environment.
Author | : William L. Wilkie |
Publisher | : |
Total Pages | : 30 |
Release | : 1974 |
Genre | : Consumers |
ISBN | : |
Author | : George Scott Hutchison |
Publisher | : |
Total Pages | : 35 |
Release | : 1975 |
Genre | : Consumer protection |
ISBN | : |
Author | : Lizabeth Cohen |
Publisher | : Vintage |
Total Pages | : 578 |
Release | : 2008-12-24 |
Genre | : History |
ISBN | : 0307555364 |
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.