Consumer Behavior Analysis

Consumer Behavior Analysis
Author: Donald A. Hantula
Publisher: Routledge
Total Pages: 305
Release: 2014-01-21
Genre: Business & Economics
ISBN: 1317850750

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Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.

The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis
Author: Gordon R. Foxall
Publisher: Routledge
Total Pages: 1041
Release: 2015-08-20
Genre: Business & Economics
ISBN: 1317913450

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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Interpreting Consumer Choice

Interpreting Consumer Choice
Author: Gordon Foxall
Publisher:
Total Pages: 0
Release: 2013-07-08
Genre: Business & Economics
ISBN: 9780415717533

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Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, e~greene(tm) consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumerse(tm) subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.

Consumer Behaviour Analysis

Consumer Behaviour Analysis
Author: Gordon R. Foxall
Publisher:
Total Pages: 1600
Release: 2002
Genre: Consumer behavior
ISBN: 9780415196420

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Consumer Behaviour Analysis

Consumer Behaviour Analysis
Author: Gordon R. Foxall
Publisher: Taylor & Francis
Total Pages: 520
Release: 2002
Genre: Business & Economics
ISBN: 9780415196451

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Consumer Behavior For Dummies

Consumer Behavior For Dummies
Author: Laura Lake
Publisher: John Wiley & Sons
Total Pages: 386
Release: 2009-05-11
Genre: Business & Economics
ISBN: 0470449837

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Consumer behaviour.

Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy
Author: J. Paul Peter
Publisher: Irwin Professional Publishing
Total Pages: 792
Release: 1996
Genre: Business & Economics
ISBN:

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This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Behavior Analysis with Machine Learning Using R

Behavior Analysis with Machine Learning Using R
Author: Enrique Garcia Ceja
Publisher: CRC Press
Total Pages: 434
Release: 2021-11-26
Genre: Psychology
ISBN: 1000484238

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Behavior Analysis with Machine Learning Using R introduces machine learning and deep learning concepts and algorithms applied to a diverse set of behavior analysis problems. It focuses on the practical aspects of solving such problems based on data collected from sensors or stored in electronic records. The included examples demonstrate how to perform common data analysis tasks such as: data exploration, visualization, preprocessing, data representation, model training and evaluation. All of this, using the R programming language and real-life behavioral data. Even though the examples focus on behavior analysis tasks, the covered underlying concepts and methods can be applied in any other domain. No prior knowledge in machine learning is assumed. Basic experience with R and basic knowledge in statistics and high school level mathematics are beneficial. Features: Build supervised machine learning models to predict indoor locations based on WiFi signals, recognize physical activities from smartphone sensors and 3D skeleton data, detect hand gestures from accelerometer signals, and so on. Program your own ensemble learning methods and use Multi-View Stacking to fuse signals from heterogeneous data sources. Use unsupervised learning algorithms to discover criminal behavioral patterns. Build deep learning neural networks with TensorFlow and Keras to classify muscle activity from electromyography signals and Convolutional Neural Networks to detect smiles in images. Evaluate the performance of your models in traditional and multi-user settings. Build anomaly detection models such as Isolation Forests and autoencoders to detect abnormal fish behaviors. This book is intended for undergraduate/graduate students and researchers from ubiquitous computing, behavioral ecology, psychology, e-health, and other disciplines who want to learn the basics of machine learning and deep learning and for the more experienced individuals who want to apply machine learning to analyze behavioral data.

Consumer Behavior

Consumer Behavior
Author: Harold W. Berkman
Publisher: N T C Business Books
Total Pages: 660
Release: 1997
Genre: Business & Economics
ISBN: 9780844236742

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An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation copyrighted by Book News, Inc., Portland, OR

Applied Behavior Analysis

Applied Behavior Analysis
Author: Edward P. Sarafino
Publisher: John Wiley & Sons
Total Pages: 498
Release: 2011-10-25
Genre: Psychology
ISBN: 0470571527

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APPLIED BEHAVIOR ANALYSIS Applied Behavior Analysis: Principles and Procedures for Modifying Behavior will serve as a resource for students who plan to become behavior analysts to design and conduct interventions to change clients’ behaviors. Author, Edward P. Sarafino provides an understanding of the fundamental techniques of applied behavior analysis by presenting its concepts and procedures in a logical sequence and giving clear definitions and examples of each technique. This book will guide readers to learn: how to identify and define the behavior to be changed and how a response is determined by its antecedents and consequences, usable, practical skills by specifically stating the purpose of each technique, describing how it is carried out, and presenting guidelines and tips to maximize its effectiveness, why and how to design a program to change a behavioral deficit or excess by conducting a functional assessment and then selecting and combining techniques that can be directed at the behavior itself and its antecedents and consequences, and, to illustrate why and how to collect and analyze data. Here is what reviewers have said about Applied Behavior Analysis: Principles and Procedures for Modifying Behavior: “Overall, this textbook provides a thorough, concise, and engaging introduction to applied behavior analysis.” Rafael Bejarano, Henderson State University This textbook “… provides good, basic explanations of concepts in Applied Behavior Analysis that are easy to grasp for undergraduate students.” Lisa Gurdin, Northeastern University This textbook is, “Comprehensive. Easily accessible” and it has “ Great illustrations and examples.” Joel Kevin Thompson, University of Southern Florida To learn more about Applied Behavior Analysis: Principles and Procedures for Modifying Behavior, please visit us at www.wiley.com/college/sarafino.