Competitive Strategy for Media Firms

Competitive Strategy for Media Firms
Author: Sylvia M. Chan-Olmsted
Publisher: Routledge
Total Pages: 298
Release: 2006-08-15
Genre: Business & Economics
ISBN: 1135617139

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

The Future of Competitive Strategy

The Future of Competitive Strategy
Author: Mohan Subramaniam
Publisher: MIT Press
Total Pages: 314
Release: 2022-08-16
Genre: Business & Economics
ISBN: 0262046997

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How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.

Competitive Strategy for Media Firms

Competitive Strategy for Media Firms
Author: Sylvia M. Chan-Olmsted
Publisher: Routledge
Total Pages: 257
Release: 2006-08-15
Genre: Business & Economics
ISBN: 1135617147

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Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

Competitive Strategy for Media Companies in the Mobile Internet

Competitive Strategy for Media Companies in the Mobile Internet
Author: Valerie Feldmann
Publisher:
Total Pages: 0
Release: 2014
Genre:
ISBN:

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The provision of mass media content over next-generation 3G mobile networks is envisioned as an exciting new application of new media. This paper focuses on the mobile Internet as strategic challenge for media and entertainment companies. It provides an overview of distinctive features of the mobile Internet related to personalization, time and location sensitivity, uncertainties between technology push and market pull, and motivations for engagement in mobile interactivity. The analysis of competitive strategy in the mobile Internet suggests that the changing market structures in the converging media and entertainment and mobile wireless telecommunications industries lead to shifts of bargaining power. The emerging co-opetition challenges media and entertainment companies to re-evaluate their activities in the mobile value chain that provide potential for the creation of sustainable competitive advantage in the mobile Internet. These changes are reflected in the emerging business models for media and entertainment companies in the mobile Internet. The paper presents three strategic options for media companies: a syndication strategy, a portal strategy, and a mobile virtual network operator strategy.

Competitive Strategy

Competitive Strategy
Author: Michael E. Porter
Publisher:
Total Pages: 0
Release: 1998
Genre: Competition
ISBN:

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Competitive Advantage

Competitive Advantage
Author: Michael E. Porter
Publisher: Simon and Schuster
Total Pages: 592
Release: 2008-06-30
Genre: Business & Economics
ISBN: 1416595848

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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Digital Marketing Strategies and Models for Competitive Business

Digital Marketing Strategies and Models for Competitive Business
Author: Pinto, Filipe Mota
Publisher: IGI Global
Total Pages: 240
Release: 2020-03-27
Genre: Business & Economics
ISBN: 1799829650

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Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Leveraging Mobile Media

Leveraging Mobile Media
Author: Valerie Feldmann
Publisher: Springer Science & Business Media
Total Pages: 277
Release: 2006-03-30
Genre: Business & Economics
ISBN: 3790816337

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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

The Effect of Quality Decisions on Competitive Strategy

The Effect of Quality Decisions on Competitive Strategy
Author: Taylan Yalcin
Publisher:
Total Pages: 117
Release: 2012
Genre: Advertising
ISBN:

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The third essay explores quality decisions of media firms that operate in two-sided markets: they sell content to readers and sell advertising space to advertisers. I find that while competition often drives firms to overinvest in quality and charge lower prices relative to a monopolist media firm, there exist conditions whereby competition results in lower quality selected and higher prices.

Management Strategies to Survive in a Competitive Environment

Management Strategies to Survive in a Competitive Environment
Author: Hasan Dincer
Publisher: Springer Nature
Total Pages: 406
Release: 2021-04-27
Genre: Business & Economics
ISBN: 3030722880

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Competition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world. This book discusses how and why not every strategy is appropriate for every sector. The volume offers a qualified and comprehensive analysis to determine effective competitive strategies taking into account the many different factors that affect company performance.