The Howell Report

The Howell Report
Author:
Publisher:
Total Pages: 112
Release: 1983*
Genre: Sports
ISBN:

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Sport, Sponsorship and Public Health

Sport, Sponsorship and Public Health
Author: Robin Ireland
Publisher: Taylor & Francis
Total Pages: 168
Release: 2023-03-22
Genre: Sports & Recreation
ISBN: 1000853462

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This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League – one of the world’s most successful sporting properties – before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.

The Economics of Sport and Recreation

The Economics of Sport and Recreation
Author: Peter Taylor
Publisher: Routledge
Total Pages: 243
Release: 2002-09-09
Genre: Business & Economics
ISBN: 1135824908

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This edition includes an overview of the history of the development of sports markets and the role of economics in the analysis of these markets.

In Pursuit of Excellence

In Pursuit of Excellence
Author: Michael Hill
Publisher: Routledge
Total Pages: 130
Release: 2007-06-11
Genre: Education
ISBN: 1134273320

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This entry-level text offers new students a comprehensive introduction to the phenomenon of high performance sport. Includes well-presented pedagogical content with case-studies, questions for discussion, websites and further reading. Written for A-level and undergraduate level.

Sport and Entrepreneurship

Sport and Entrepreneurship
Author: Dilwyn Porter
Publisher: Routledge
Total Pages: 222
Release: 2020-05-21
Genre: Sports & Recreation
ISBN: 1000051056

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Sport and Entrepreneurship combines perspectives derived from business history and sports history, focusing on the important but relatively unexplored relationship of entrepreneurship and sport. This important volume offers clearer definitions of both sports products and sports entrepreneurship, gives due regard to social entrepreneurs, and assesses the continuing relevance of Hardy’s pioneering study from the 1980s. Hardy himself provides an introduction to the volume, and chapters by Wray Vamplew and Dilwyn Porter supply an overarching theoretical framework, offering new ways of identifying and describing sports-related entrepreneurial activity. Each chapter explores a particular case study, focusing on specific examples of entrepreneurship as it has been practised in a variety of sporting contexts from the nineteenth to the early twenty-first centuries, ranging from 19th century equestrianism, to 20th century ice hockey, and football in the 21st century and covering entrepreneurship in North America, Europe and the United Kingdom. Each, in its own way, adds depth and complexity to the discussion. Bridging the gap between sports history and business history, too often seen as separate spheres, Sport and Entrepreneurship will be of great interest to scholars of sport history, business and sport, business history, and entrepreneurship. The chapters were originally published as a special issue of The International Journal of the History of Sport.

Workers at Play

Workers at Play
Author: Stephen G. Jones
Publisher: Routledge
Total Pages: 302
Release: 2018-12-07
Genre: History
ISBN: 0429830904

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First published in 1986. This book explores developments in the cinema, sport, holidays, gambling, drinking and many more recreational activities, and situates working-class leisure within the determining economic and social context. In particular, the inventiveness of working people ‘at play’ is highlighted. Drawing on an extensive range of source material, the book has a wide general appeal, and will be useful to those professionally concerned with leisure, as well as teachers and students of social history, and all those interested in the patterns of working-class life in the past.

Understanding International Sport Organisations

Understanding International Sport Organisations
Author: Lincoln Allison
Publisher: Taylor & Francis
Total Pages: 259
Release: 2017-03-27
Genre: Political Science
ISBN: 1317590430

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The governance of international sport is dominated by the SINGOs (sporting international non-governmental organisations). The IOC, FIFA, IAAF and the FIA wield global influence, but how exactly do such complex organisations operate? This important book examines the rise of the SINGOs, their structures, organisational behaviour and their power in the context of modern sport and international politics. Written by two world-leading experts, the book sheds new light on the relationship between these SINGOs and the sports which they govern. It provides a close critical analysis of the policies and practices of the most important international sport organisations, from their historical origins to the present day. Using case studies of key events such as the Olympics and the recent FIFA scandals, it examines the central question of how best to understand the significance of these organisations today. Combining historical insight with original research, Understanding International Sport Organisations: Principles, Power and Possibilities is essential reading for anyone with an interest in the politics of sport, the sociology of sport, sport administration, sport business or sport management.