Are Daily Deals Good for Merchants?
| Author | : Luke Williams |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : |
| ISBN | : |
Download Are Daily Deals Good for Merchants? Book in PDF, Epub and Kindle
Are Daily Deals Good For Merchants
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Is Daily Deal a Good Deal for Merchants? An Empirical Analysis of Economic Value in the Daily Deal Market
| Author | : Chunhua Wu |
| Publisher | : |
| Total Pages | : 34 |
| Release | : 2015 |
| Genre | : |
| ISBN | : |
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The daily deals platform has become an important format in the online-to-offline (O2O) business model. However, questions have been raised over whether merchants really benefit from participating in daily deals, with some evidence suggesting that a significant number of merchants are losing money from them. In this paper, we address this question by quantifying the economic value of daily deals using a structural approach. Using data from the Chinese daily deals market, we find that merchants not only profit from daily deals, but also take the biggest share of the economic value created by them. However, the gain mainly comes from future revenue, with merchants typically incurring a loss during the promotion period. We also find that competition among platforms increases the merchant's share of the economic value. Finally, we show that the competition in the current market is close to the optimal situation from a policy maker's point of view.
Start Your Own Online Coupon or Daily Deal Business
| Author | : Rich Mintzer |
| Publisher | : Entrepreneur Press |
| Total Pages | : 202 |
| Release | : 2013-08-19 |
| Genre | : Business & Economics |
| ISBN | : 1613082371 |
Download Start Your Own Online Coupon or Daily Deal Business Book in PDF, Epub and Kindle
Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing . . . apps, which provide deals to mobile users in any location. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing.
Online Coupon or Daily Deal Business
| Author | : Rich Mintzer |
| Publisher | : Entrepreneur Press |
| Total Pages | : 320 |
| Release | : 2013-09-16 |
| Genre | : Business & Economics |
| ISBN | : 1613082614 |
Download Online Coupon or Daily Deal Business Book in PDF, Epub and Kindle
Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing… apps, which provide deals to mobile users wherever they may be. Of particular interest are the sections describing how to make a splash in the highly lucrative, but also competitive daily deal segment of the market, where Groupon and LivingSocial reign supreme. Included within, readers will how to: •Build an online network of followers which can translate into customers •Attract merchants •Join affiliate coupon or daily deal programs •Find your niche market •Create an aggregator site, in which you present the best of the best from daily deal or coupon websites. •Market your coupon or daily deal site through the social media Of particular interest is a chapter devoted to working closely with your merchants to provide coaching and guidance on how the daily deal industry works from their perspective. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing. All Entrepreneur Step-By-Step Startup Guides Include: •Essential industry-specific startup steps with worksheets, calculators, checklists and more •Bestselling title,Start Your Own Business by Entrepreneur Media Inc., a guide to starting any business and surviving the first three years •Downloadable, customizable business letters, sales letters, and other sample documents •Entrepreneur’s Small Business Legal Toolkit
Signaling Effects of Daily Deal Promotions
| Author | : Xianghua Gan |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : |
| ISBN | : |
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Daily deal sites like Groupon and LivingSocial have been growing at an impressive rate. These sites provide merchants a new channel to advertise. A question is that if daily deals can help a merchant to signal its good quality. To answer this question, we present a signaling model, in which the discount level is a choice variable of a merchant who offers a product on a daily deal site, and may be used as a signal for the initially unobservable quality of the product. Repeat purchases and commission charged by the daily deal site play crucial roles in our model.
Kill It with Daily Deals
| Author | : Neil Venketramen |
| Publisher | : CreateSpace |
| Total Pages | : 134 |
| Release | : 2013-11 |
| Genre | : Business & Economics |
| ISBN | : 9781494260644 |
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This book is the story about how a former Mob Kid from New Jersey and a former accountant for Deloitte & Douche joined in an unlikely partnership to create a system to help businesses create a profit center and raving fans from leads generated from their Daily Deals promotions. Whether we agree with it or not Groupon, Living Social, and all the daily deal sites have spawned new customers. Buying your favorite item at your local small business at a discount is not embarrassing anymore. You do not have to cut coupons and take them out at the cash register while the checkout clerk gives you that look that makes you feel cheap and embarrassed. Not only have they completely taken the embarrassment out of discount buying, they have created a habit in all of us. We are now accustomed to checking online for coupons and discounts first before we make that exciting purchase. And all of a sudden it is the cool thing to do. So where does it leave local small business owners? Inside the these pages you will find your Step by Step guide to using and profiting from any Daily Deal promotion you decide to use... and create Full Price Raving Fans in the process.
Leveraging Experienced Consumers to Attract New Consumers
| Author | : Upender Subramanian |
| Publisher | : |
| Total Pages | : |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
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Daily deal websites help small local merchants to attract new consumers. A strategy adopted by some websites is to continually track and display the number of deals sold by a merchant. We investigate the strategic implications of displaying deal sales and the website's incentive to implement this feature. We analyze a market in which a merchant offering an experience good is privately informed of its type. Whereas daily deals cannibalize a merchant's revenue from experienced consumers, we show that, by displaying deal sales, the website can transform this cannibalization into an advantage. Displaying deal sales can leverage discounted sales to experienced consumers to help a high-quality merchant signal its type and acquire new consumers at a higher margin. Signaling is supported through observational learning from displayed deal sales since it reveals how experienced consumers respond to the deal. Nevertheless, the website may not implement this feature if signaling entails too much distortion in the merchant's deal price. We also find that it can be optimal for the website to offer the merchant an up-front subsidy, but only if the website displays deal sales. Our analysis leads to managerial insights for daily deal websites.
Family Resource Management
| Author | : Tami James Moore |
| Publisher | : SAGE Publications |
| Total Pages | : 382 |
| Release | : 2017-10-04 |
| Genre | : Family & Relationships |
| ISBN | : 1483383156 |
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Conversational in style and rich in application and discussion, Family Resource Management shows students how to apply knowledge and theory to the study of how families manage their resources for both survival and fulfillment. Multiple perspectives are used to broaden the base of understanding in a contemporary environment. The book unlocks the complexity of family decision making, enabling students to grasp both the concepts and the underlying explanations of family behavior. A strong theory base and the organization of material within the decision-making process framework facilitate understanding and retention. The Third Edition has been enhanced through surveys of educational professionals and extensive research of contemporary challenges emerging post 2008 recession and the 2016 election.
Daily Deals Gone Bad!
| Author | : Ryan Hansen |
| Publisher | : |
| Total Pages | : 54 |
| Release | : 2011-07-01 |
| Genre | : |
| ISBN | : 9781463658373 |
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This book will bother you, it'll make you mad and you probably won't like all that you read in the coming pages. This short powerful book was intended to be utilized as a tool, providing you, the business owner with the knowledge/know-how to understanding the hype/craze surrounding the daily deal operations.I want to be honest to you, I know your busy, I know your being bombarded with daily deal service providers pitching the dream of endless amounts of customers waiting frantically for your business doors to open.Well I'm hear to crush those dreams, it's not going to happen, if it did you'd be considered a "Daily Deal Unicorn" which you'll read about soon. In this book you'll learn to cut-out the middleman and why it's so important. You'll learn what it takes to keep 100% of your daily deal revenue, how crucial this is and why it's so vital to your overall business success and offline/online reputation.
Old Moore's Monthly Messenger
| Author | : |
| Publisher | : |
| Total Pages | : 436 |
| Release | : 1914 |
| Genre | : Astrology |
| ISBN | : |
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