Principles of Marketing

Principles of Marketing
Author: Gary M. Armstrong
Publisher:
Total Pages:
Release: 2018
Genre: Customer relations
ISBN: 9781488620102

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An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Law and Employment

Law and Employment
Author: James J. Heckman
Publisher: University of Chicago Press
Total Pages: 585
Release: 2007-11-01
Genre: Law
ISBN: 0226322858

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Law and Employment analyzes the effects of regulation and deregulation on Latin American labor markets and presents empirically grounded studies of the costs of regulation. Numerous labor regulations that were introduced or reformed in Latin America in the past thirty years have had important economic consequences. Nobel Prize-winning economist James J. Heckman and Carmen Pagés document the behavior of firms attempting to stay in business and be competitive while facing the high costs of complying with these labor laws. They challenge the prevailing view that labor market regulations affect only the distribution of labor incomes and have little or no impact on efficiency or the performance of labor markets. Using new micro-evidence, this volume shows that labor regulations reduce labor market turnover rates and flexibility, promote inequality, and discriminate against marginal workers. Along with in-depth studies of Colombia, Peru, Brazil, Argentina, Chile, Uruguay, Jamaica, and Trinidad, Law and Employment provides comparative analysis of Latin American economies against a range of European countries and the United States. The book breaks new ground by quantifying not only the cost of regulation in Latin America, the Caribbean, and in the OECD, but also the broader impact of this regulation.

The Orange Economy

The Orange Economy
Author: Inter American Development Bank
Publisher: Inter-American Development Bank
Total Pages: 242
Release: 2013-10-01
Genre: Art
ISBN:

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This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.

Decolonizing Epistemologies

Decolonizing Epistemologies
Author: Ada María Isasi-Díaz
Publisher: Fordham Univ Press
Total Pages: 337
Release: 2012
Genre: Religion
ISBN: 0823241351

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This anthology gathers the work of three generations of Latina/o theologians and philosopher who have taken up the task of decolonizing epistemology by transforming their respective disciplines from the standpoint liberation thought and of what has been called the "decolonial turn" in social theory, theology, and philosophy. At the heart of this collection is the unveiling of subjugated knowledge elaborated by Latina/o scholars who take seriously their social location and that of their communities of accountability and how these impact the development of a different episteme. Refusing to continue to allow to be made invisible by the dominant discourse, this group of scholars show the unsuspecting and original ways in which Latina/o social and historical loci in the US are generative places for the creation of new matrixes of knowledge. The book articulates a new point of departure for the self-understanding of Latina/os, for other marginalized and oppress groups, and for all those seeking to engage the move beyond coloniality as it continues to be present in this age of globalization.

Understanding Media

Understanding Media
Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
Total Pages: 396
Release: 2016-09-04
Genre:
ISBN: 9781537430058

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Kotler On Marketing

Kotler On Marketing
Author: Philip Kotler
Publisher: Simon and Schuster
Total Pages: 253
Release: 2012-12-11
Genre: Business & Economics
ISBN: 1471109569

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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Philosophy, a School of Freedom

Philosophy, a School of Freedom
Author: Unesco
Publisher: UNESCO
Total Pages: 303
Release: 2007
Genre: Filozofija
ISBN: 9231040707

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Originally published in French as "La Philosophie, une Ecole de la Liberte. Enseignement de la philosophie et apprentissage du philosopher : Etat des lieux et regards pour l'avenir." - This study is dedicated to all those who engaged themselves, with vigour and conviction, in the defence of the teaching of philosophy a fertile guarantor of liberty and autonomy. This publication is also dedicated to the young spirits of today, bound to become the active citizens of tomorrow.

Introducing Marketing

Introducing Marketing
Author: John Burnett
Publisher: State University of New York Oer Services
Total Pages: 294
Release: 2018-07-11
Genre: Business & Economics
ISBN: 9781641760119

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"Integrated Marketing" boxes illustrate how companies apply principles.

Partnership for the Americas: Western Hemisphere Strategy and U.S. Southern Command

Partnership for the Americas: Western Hemisphere Strategy and U.S. Southern Command
Author: James G. Stavridis
Publisher: NDU Press
Total Pages: 292
Release: 2014-02-23
Genre: Education
ISBN:

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Since its creation in 1963, United States Southern Command has been led by 30 senior officers representing all four of the armed forces. None has undertaken his leadership responsibilities with the cultural sensitivity and creativity demonstrated by Admiral Jim Stavridis during his tenure in command. Breaking with tradition, Admiral Stavridis discarded the customary military model as he organized the Southern Command Headquarters. In its place he created an organization designed not to subdue adversaries, but instead to build durable and enduring partnerships with friends. His observation that it is the business of Southern Command to launch "ideas not missiles" into the command's area of responsibility gained strategic resonance throughout the Caribbean and Central and South America, and at the highest levels in Washington, DC.