Fifty-fifty

Fifty-fifty
Author:
Publisher:
Total Pages: 60
Release: 1969
Genre:
ISBN:

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The Advertising Business

The Advertising Business
Author: John Philip Jones
Publisher: SAGE
Total Pages: 564
Release: 1999-02-10
Genre: Business & Economics
ISBN: 9780761912392

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This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.