The 100 Best TV Commercials-- and why They Worked

The 100 Best TV Commercials-- and why They Worked
Author: Bernice Kanner
Publisher: Crown
Total Pages: 280
Release: 1999
Genre: Business & Economics
ISBN:

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Who cares about commercials? All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant. The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams. Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape. From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.

100 Best TV Commercials

100 Best TV Commercials
Author: Bernice Kanner
Publisher: Three Rivers Press
Total Pages:
Release: 1999-06-01
Genre:
ISBN: 9780812990614

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Sunday Times 100 Greatest TV Ads

Sunday Times 100 Greatest TV Ads
Author: Mark Robinson
Publisher:
Total Pages: 0
Release: 2000
Genre: Television advertising
ISBN: 9780007111237

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By the age of 35 it is estimated that the average person has seen 150,000 TV commercials, around 75,000 minutes - or two months of our lives - spent watching commercials!

Twenty Ads That Shook the World

Twenty Ads That Shook the World
Author: James Twitchell
Publisher: Crown
Total Pages: 242
Release: 2001-12-26
Genre: Business & Economics
ISBN: 0609807234

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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Best TV Commercials of the Year

Best TV Commercials of the Year
Author: Wallace A. Ross
Publisher:
Total Pages: 194
Release: 1968
Genre: Radio advertising
ISBN:

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The 100 Greatest Advertisements

The 100 Greatest Advertisements
Author: Julian Lewis Watkins
Publisher: Courier Corporation
Total Pages: 266
Release: 1959-01-01
Genre: Design
ISBN: 0486205401

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More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Author: John McDonough
Publisher: Routledge
Total Pages: 1754
Release: 2015-06-18
Genre: Business & Economics
ISBN: 1135949069

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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

The Best Thing on TV, Commercials

The Best Thing on TV, Commercials
Author: Jonathan Price
Publisher: Penguin Group
Total Pages: 200
Release: 1978
Genre: Business & Economics
ISBN:

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"It's the best thing on TV--commercials. And here they are in all their glory, in the pages of Jonathan Price's funny, provocative, and perceptive inside look at how commercials are made, who watches them, and what they're supposed to do. ... The Best Thing on TV is illustrated with reproductions of actual storyboards and behind-the-scenes photographs, and it concludes with a Hit Parade of the best ads from thirty years of TV."--Cover.

Television

Television
Author: Jeremy G. Butler
Publisher: Routledge
Total Pages: 513
Release: 2012-02-20
Genre: Performing Arts
ISBN: 1136925821

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For nearly two decades, Television: Critical Methods and Applications has served as the foremost guide to television studies. Designed for the television studies course in communication and media studies curricula, Television explains in depth how television programs and commercials are made and how they function as producers of meaning. Author Jeremy G. Butler shows the ways in which camera style, lighting, set design, editing, and sound combine to produce meanings that viewers take away from their television experience. He supplies students with a whole toolbox of implements to disassemble television and read between the lines, teaching them to incorporate critical thinking into their own television viewing. The fourth edition builds upon the pedagogy of previous editions to best accommodate current modes of understanding and teaching television. Highlights of the fourth edition include: New chapter and part organization to reflect the current approach to teaching television—with greatly expanded methods and theories chapters. An entirely new chapter on modes of production and their impact on what you see on the screen. Discussions integrated throughout on the latest developments in television’s on-going convergence with other media, such as material on transmedia storytelling and YouTube’s impact on video distribution. Over three hundred printed illustrations, including new and better quality frame grabs of recent television shows and commercials. A companion website featuring color frame grabs, a glossary, flash cards, and editing and sound exercises for students, as well as PowerPoint presentations, sample syllabi and other materials for instructors. Links to online videos that support examples in the text are also provided. With its distinctive approach to examining television, Television is appropriate for courses in television studies, media criticism, and general critical studies.

How to Create Effective TV Commercials

How to Create Effective TV Commercials
Author: Huntley Baldwin
Publisher: N T C Business Books
Total Pages: 0
Release: 1989
Genre: Advertising
ISBN: 9780844230313

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