Luxury Brands in China and India

Luxury Brands in China and India
Author: Glyn Atwal
Publisher: Springer
Total Pages: 256
Release: 2017-06-27
Genre: Business & Economics
ISBN: 1137547154

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This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Luxury China

Luxury China
Author: Michel Chevalier
Publisher: John Wiley & Sons
Total Pages: 273
Release: 2011-09-02
Genre: Business & Economics
ISBN: 1118181549

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A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

Cult of the Luxury Brand

Cult of the Luxury Brand
Author: Radha Chadha
Publisher: Nicholas Brealey International
Total Pages: 320
Release: 2010-12-07
Genre: Business & Economics
ISBN: 1904838294

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The first book to explore how and why an amazing "luxeplosion" is rocking Asia.

The Cult of the Luxury Brand

The Cult of the Luxury Brand
Author: Paul Husband
Publisher: Nicholas Brealey
Total Pages: 228
Release: 2010-12-07
Genre: Business & Economics
ISBN: 1473645018

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In today's Asia, you are what you wear. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 percent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon of "geniune fakes," impossible to tell from the real thing but detracting from its sales. Written by world-leading experts in a highly accessible style, the book draws on over 150 interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.

Luxury Brands in Emerging Markets

Luxury Brands in Emerging Markets
Author: G. Atwal
Publisher: Springer
Total Pages: 214
Release: 2014-03-07
Genre: Business & Economics
ISBN: 1137330538

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This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Elite China

Elite China
Author: Pierre Xiao Lu
Publisher: John Wiley & Sons
Total Pages: 203
Release: 2011-12-27
Genre: Business & Economics
ISBN: 1118179218

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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Storytelling in Luxury Fashion

Storytelling in Luxury Fashion
Author: Amanda Sikarskie
Publisher: Routledge
Total Pages: 211
Release: 2020-11-22
Genre: Design
ISBN: 1000259684

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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Quotations from Chairman Mao Tsetung

Quotations from Chairman Mao Tsetung
Author: Zedong Mao
Publisher: China Books
Total Pages: 328
Release: 1990
Genre: China
ISBN: 9780835123884

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Luxury Brands in Emerging Markets

Luxury Brands in Emerging Markets
Author: G. Atwal
Publisher: Springer
Total Pages: 254
Release: 2014-03-07
Genre: Business & Economics
ISBN: 1137330538

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This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Future Luxe

Future Luxe
Author: Erwan Rambourg
Publisher: Figure 1 Publishing
Total Pages: 327
Release: 2020-09-22
Genre: Business & Economics
ISBN: 177327127X

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In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.